Search & Performance Lead

Search & Performance Lead

Location:

San Mateo, CA (hybrid; remote considered West Coast only)

This role serves on the Performance Media team, working alongside the Search Lead to shape Play Station’s global performance media strategy across the portfolio.

• Manage the day‑to‑day relationship with the paid media agency to ensure high‑quality execution and delivery against business objectives.
• Partner with internal teams to execute performance media initiatives, ensuring campaign details and creative are delivered on time.
• Develop and optimize search strategies to improve campaign performance and drive measurable business outcomes.
• Monitor campaign performance, identify optimization opportunities, and make data‑driven recommendations to achieve business goals and KPIs.
• Apply and optimize automated bidding strategies, including tCPA and tROAS, to maximize campaign efficiency and performance.
• Collaborate with internal and external partners to develop and maintain performance reporting and dashboards.
• Deliver ad hoc, monthly, and quarterly performance insights and recommendations to key stakeholders.
• Partner with the paid media agency to identify testing opportunities, evaluate results, and implement learnings to continuously improve performance.
• Identify opportunities across Search, Retail Search, and other performance media channels to drive innovation and business growth.
• Champion automation, AI, and measurement innovations to improve campaign performance and operational efficiency.
• Stay current on performance media and search marketing trends, platform updates, best practices, and emerging technologies.

• 5+ years’ experience in Paid Search, with exposure to other performance media channels.
• Advanced level of understanding of search & biddable principles and applications.
• Excellent collaboration skills, including communication, coordination, building consensus, influencing without authority, listening, and openness to other perspectives.
• Deep understanding of automated search bidding strategies including tCPA & tROAS.
• Exceptional analytical capabilities and the ability to turn trends into actionable insights and hypotheses.
• Experience with bid management, analytics, and competitive insights tools available in the market, including Search Ads 360.
• Understanding of the international or global landscape.
• Demonstrated track record of driving performance in-house or in an agency role.
• Strong understanding of SEO principles.
• Experience working across multiple product lines or business units for a brand.
• Oversight and awareness of the agency’s tasks & deliverables.

• Bachelor’s degree and/or equivalent experience preferred.
• Forward‑thinking leader with the ability to clearly define, implement, and handle scalable sustainable processes for growing team.
• Experience managing changing processes, objectives and deliverables across multiple teams.
• Experience working within EMEA, LATAM, ASIA or any other non‑US/CA territories.
• Experience working with or for an entertainment or gaming brand.
• Ability to balance multiple priorities and maintain strong attention to detail.
• Strong interpersonal skills and ability to work with cross‑function teams positively.
• Excellent communication and presentation skills, both verbal and written.
• Self‑starter with sense of humor, passion, energy and enthusiasm to get results and affect meaningful change.
• Strong interest in video games and entertainment.

The estimated base pay range for this role is $128,600—$193,000 USD. Base pay may vary in line with our hybrid working policy and will be determined based on job‑related factors including knowledge, skills, experience and location.

In addition, this role is eligible for SIE’s top‑tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program, and employee discounts for Sony products. This role may also be eligible for a bonus package.

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender…