B2B Marketing Specialist - Social Media Focus

Shape the future of B2B social media marketing at Safe Software. We seek a dynamic Social ABM Marketing Specialist to lead our strategic marketing initiatives.

In this role, you will be responsible for developing and executing comprehensive social media strategies that drive demand and sales through targeted campaigns. Your focus will be on enhancing brand visibility in key industry verticals, utilizing insights to optimize engagement with potential customers. Collaborate with cross-functional teams to ensure alignment between marketing and sales efforts.

Key Responsibilities:

• Own social media strategy and campaign execution

• Develop relevant content strategies for vertical sectors

• Manage campaign lifecycle from content to analytics

• Coordinate with sales for campaign alignment and insights

• Utilize metrics to enhance community engagement

Requirements:

• 4+ years of experience in B2B marketing

• Proven ability to create demand-driven strategies

• Familiarity with Linked In and other social tools

• Understanding of ABM strategies and implementation

• Strong writing and data analysis skills

Drive impactful social marketing initiatives that significantly contribute to Safe Software’s growth and influence.
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