Social and Content Specialist

About WCC

Western Community College is a privately held provider of post-secondary education in British Columbia. We offer a Bachelor of Hospitality Management degree program and over 65 diploma and certificate programs across business, healthcare, education, hospitality, IT, and more. Our dynamic, industry-driven curricula provide an engaging learning environment with a commitment to diversity, equity, inclusion, and community-driven excellence.

We are an equal opportunity employer, fostering an inclusive workplace free of discrimination.

Job Title:

Social and Content specialist

We’re building one of Western Canada’s fastest-rising education brands and we’re looking for a creative storyteller to help shape its social voice. Your role is to plan, produce, and publish short‑form video content that captures the spirit of student life, builds community, and drives authentic engagement.

Your core mission is to drive Engagement Velocity (growth in engagement per post) and Collaboration Success (student- and partner-driven content that expands reach and credibility).

• Develop and manage the content calendar and social storytelling flow.
• Produce video‑first content, from concept to shooting to editing and posting.
• Create short‑form ad versions to support marketing campaigns.
• Copywriting, CTAs, and interacting with the online community.
• Initiate and manage collaborations with students and partners to expand reach.
• Lead UGC campaigns, including testimonials, tag challenges, and reviews.
• Track performance analytics and provide monthly insight reports.
• Co‑plan and host quarterly events and activities to directly engage with students.
• Work closely with our producer and designer to bring campaigns to life.

• Bachelor’s degree or diploma in Marketing, Communications, Digital Media, or related field (equivalent experience also accepted).
• 2–4 years of hands‑on experience managing or creating social media content for a brand, agency, or organization (not just personal accounts).
• Proven ability to conceptualize, script, and execute short‑form video content (Reels, Tik Tok, Shorts).
• Experience using Meta Business Suite, Canva or other editing tools, and basic analytics dashboards.
• Strong storytelling, scripting, and on‑camera direction skills.
• Understanding of data‑driven social strategy, knowing what to test, when to iterate, and how to measure success.

Schedule:

Monday to Friday, 9 AM to 5:30 PM (8 hours per day/ 40hours per week)
Travel:
Up to 5 % to local campuses or events (occasional after-hours coverage)
Compensation: $55,000 / year + quarterly performance bonus + benefits