Marketing Manager

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Texcan provides customers with high quality wire and cable products at the best value possible. As one of Canada’s largest distributor for over 45 years , we have built a reputation for going to great lengths for our customers. We supply solutions for a variety of different markets in residential, commercial, industrial and emerging green markets such as wind farms, solar energy, hydroelectric, water and waste treatments.
We are a proud member of the Sonepar Group, the world's largest privately-held electrical distributor. The Sonepar Group is present in more than 40 countries with over 45,000 employees. In Canada, we are represented by 6 locally managed electrical and industrial distributors and have over 110 locations with coverage in 9 provinces.
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What's In It For You?
You will be joining a market leader withover 40 years of experience to help you elevate your potential.
You will be working for theworld's #1privately held business to business distributor of electrical products and related solutions.
Be part of anISO certified company with a strong a quality assurance program and new technologies which help you perform at your best.
Attractive compensation with benefits and “other perks” such as tuition reimbursement.
Employee Referral provides the opportunity to earn more while you work by referring one of the best you know.
In-depth process and product training provided by a mentored approach, product knowledge sessions hosted by the Product Manager and lunch and learn meetings.
We house the largest inventory to better service our customers and deliver on sales commitments.
Scope of Position:  The Marketing Manager is responsible for leading Texcan’s marketing strategy, brand development, customer engagement, and lead generation initiatives to support business growth and market awareness. The role oversees digital and traditional marketing programs, internal and external communications, brand management, marketing collateral, sales support materials, promotional campaigns, and proposal support activities. The position works closely with Sales, branches, strategic suppliers, Sonepar Canada, and other stakeholders to strengthen Texcan’s market presence, identify and qualify project opportunities, generate customer leads, and support business development efforts.

The Marketing Manager also provides backup support for proposal and bid submission activities, ensuring timely coordination of documentation and customer requirements. In addition, the role provides leadership and development support to the Marketing Specialist and contributes to strategic projects and initiatives across the organization.

Key Responsibilities:

Build, strengthen, and protect the Texcan brand and value proposition through consistent brand positioning, messaging, and communications across all customer segments.
Lead Texcan's marketing strategy and execution, including digital marketing, website content, SEO/SEM, online campaigns, and customer engagement initiatives to drive brand awareness, lead generation, customer acquisition, and retention.
Develop and implement integrated marketing campaigns and promotional programs in partnership with Sales, branches, suppliers, Sonepar Canada, and other key stakeholders.
Create and oversee marketing, communication, and sales-support materials, including presentations, videos, trade show collateral, flyers, proposals, digital content, and other marketing assets.
Identify, research, and qualify project opportunities through customer engagement, industry publications, databases, and direct interaction with project stakeholders.
Maintain and advance a pipeline of qualified…