Digital Content Strategist

Reporting to the Manager, Communications, the Content Strategist provides strategic leadership of Surrey Schools’ digital ecosystem, including the rollout and ongoing management of the corporate website and more than 130 school websites. The role leads the planning, development, and execution of multi-channel content strategies, ensuring consistency in brand, voice, and messaging across all digital platforms. Working in alignment with Surrey Schools' communications goals and objectives, the Content Strategist oversees the delivery of engaging, accessible, and effective content that supports organizational priorities.

The role will require occasional after hours/weekend work.

Reporting to the Manager, Communications, the Content Strategist provides strategic leadership of Surrey Schools’ digital ecosystem, including the rollout and ongoing management of the corporate website and more than 130 school websites. The role leads the planning, development, and execution of multi-channel content strategies, ensuring consistency in brand, voice, and messaging across all digital platforms. Working in alignment with Surrey Schools' communications goals and objectives, the Content Strategist oversees the delivery of engaging, accessible, and effective content that supports organizational priorities.

The role will require occasional after hours/weekend work.

• Lead the implementation and ongoing management of a district-wide digital communications framework that strengthens brand integrity, standardizes digital practices, and ensures consistent messaging across all digital platforms.
• Provide strategic digital communications support during crisis situations and emerging issues, exercising independent judgement and partnering with district leaders and departments to deliver timely, accurate, and effective communications.
• Lead the implementation and continuous enhancement of the district's website ecosystem, including the corporate website and more than 130 individual school websites, ensuring an accessible, user-centered digital experience.
• Facilitate the website steering committee, comprised of district and community leaders, staff and other stakeholders, to guide governance, strategic priorities, and continuous improvement.
• Oversee the creation and editing of digital content such as website copy, social media posts, videos, graphics and infographics, and ensure all materials follow brand, style, tone and accessibility standards.
• Collaborate with departments and schools to plan, develop, and execute creative content that supports Surrey Schools' strategic priorities and communications objectives.
• Develop and maintain editorial calendars and content plans to ensure consistent, coordinated, and timely delivery of digital communications across multiple platforms.
• Develop, maintain and distribute district-wide standards for digital content through a living Digital Communications Playbook, and serve as a point of contact for website support, training and guidance.
• Conduct regular content audits of school and department websites to assess accuracy, identify gaps and recommend opportunities for optimization and continuous improvement.
• Develop and execute integrated digital distribution strategies across web, social media, email, and other channels, using paid and organic tactics to maximize reach, engagement, and campaign performance.
• Monitor digital analytics and key performance indicators, maintain reporting dashboards, and translate insights into recommendations that inform content strategy, platform optimization, and resource investment.
• Perform other duties as assigned.

• Demonstrated experience managing large, complex…