Search Executive

No Relocation Assistance Offered
Job Number#175498 - Surrey England United Kingdom

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care Personal Care Home Care Skin Care and Pet Nutrition. Our products are trusted in more households than any other brand in the world making us a household name!

Join Colgate-Palmolive a caring innovative growth company reimagining a healthier future for people their pets and our planet. Guided by our core values

Caring Inclusive and Courageous we foster a culture that inspires our people to achieve common goals. Together lets build a brighter healthier future for all.

Reporting to:
Director IBE/Media

Location:
Woking

Salary range pa: 45000 - 50000

Hills Pet Nutrition is dedicated to improving the existence of countless pet households by leveraging cutting-edge discovery scientific dietary solutions and our exceptional global talent. We welcome those driven by a deep love for animals to pursue a career of significant impact with us. With a legacy spanning over seven decades our objective remains the enhancement and extension of the unique bond between owners and their companions.

Through extensive research and clinical study we pioneer advanced nutrition designed to keep pets healthy. As the premier veterinarian-endorsed brand in the United States our team of over 220 specialized veterinarians nutritionists and researchers prioritize expertise to deliver revolutionary health advancements.

Job Purpose

The in-house Search Executive is responsible for working closely with our central agency partners to help manage and optimize our search campaigns across both paid and organic. Predominantly working within the Google ecosystem the executives task is to ensure more qualified and targeted traffic via search in order for us to achieve our wider business goals. You will help craft the European SEA strategy generating high-quality cost efficient traffic to fuel brand visibility while providing a contribution to retailer paid search execution.

Regarding SEO/GEO you will work alongside the consumer engagement team providing KW research and insights to support and help us scale-up and generate a strategy to increase organic & LLM visibility. Analytics and insights will be a key part of the role so experience with platforms such as Google Ads and SEMrush are critical. The Search Executive will be responsible for providing keyword & prompt research and analysis to both external agency partners and internal content teams to help identify relevant and continuously expand our keyword lists to maximize campaign performance.

They will also be tasked with building the Unified Search Quarterly Business Reviews covering our paid and organic search performance.

What you will do

Implementing the Unified Search Strategy

• Create and execute paid campaigns with external agencies inc KW & prompt research ad copy approval campaign set up and ensuring campaigns are delivering against core business priorities

• Providing insights to help define priorities for GEO/SEO strategy - working in partnership with external agencies & internal content team

• Supporting the regional team when building content for new product launches to optimize the content for GEO/SEO

• Build and elevate Search capabilities via regular update and best practices sharing with key stakeholders (Regional Marketing Global Countries) as well as through Search Trainings and GA skills integration

• Work closely with EMEA markets to ensure feedback is provided and that the central search team is providing the right support and answering all country needs

Reporting & Insights

• Monitor and understand organic traffic trends for Hills as well as our competitors

• Monitor and optimize paid search campaigns alongside our external agency team - inc testing of new features and bi weekly reviews of ad account statuses (budgets pacing ad copy etc)

• Ownership of QBRs (Quarterly Business Reviews)

• Ad hoc reporting as and when required by markets & regional team

• Providing broader industry insights for external customer meetings and budget reviews

Wider support

• Provide strategic guidelines to local eCom teams to adopt a complementary approach to Paid Search at e-Tailers level in order to maximize SEA impact and ROI

• Contributing to retailer/shopper trends via constant keywords/prompts sharing

• Work closely with cross functional teams within the regional team to ensure all search activity is aligned with our overall marketing…