COO, Europe West
Listed on 2026-09-10
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Sales
CRM Systems & Management, Business Development, Operations Management
The COO Europe West will operate as a senior commercial and operational leader alongside the Europe West Managing Director helping to drive regional execution commercial performance operational discipline and sustainable revenue growth across the UK Ireland and Benelux.
This role is broader than a traditional commercial or territory leadership role. It combines revenue accountability pipeline generation operational governance performance management and cross-functional execution. The role will help create the operating rhythm data discipline and execution framework required to support predictable growth across the region.
While the role is not a traditional territory ownership position it remains quota-carrying and aligned to the same commercial outcomes as the Managing Director. The Commercial Director will act as a trusted deputy and execution partner to the MD helping translate regional strategy into clear operating priorities structured governance and measurable commercial results.
Key Responsibilities
Strategic Commercial Leadership & Revenue Growth
- Partner with the Europe West COO to help define execute and ope rationalise the commercial strategy for Europe West.
- Drive top-line growth through direct accountability for pipeline creation revenue performance and commercial execution.
- Own and influence the regional demand and pipeline engine across net-new and install-base motions with a strong bias toward net-new growth.
- Build and maintain a qualified pipeline of regional sales opportunities ensuring opportunities are well sponsored accurately staged and positioned for conversion.
- Support strategic deal progression including executive sponsorship deal governance close planning and risk mitigation.
- Act as a senior commercial proxy for the MD where required supporting key customer pipeline and leadership discussions.
- Ensure regional commercial priorities are aligned to broader business objectives growth plans and performance expectations.
Operational Excellence & Commercial Governance
- Establish and manage a consistent regional commercial operating cadence across sales BDR digital sales marketing and supporting functions.
- Drive structured operational rigor through weekly monthly and quarterly business reviews ensuring performance conversations are grounded in data actions and accountability.
- Implement standardised commercial processes operating routines and governance frameworks to improve productivity focus and execution.
- Identify commercial bottlenecks duplication hand-off issues and execution gaps then work with leaders to resolve them.
- Support the region in scaling effectively by embedding repeatable processes tools and methodologies.
- Drive operational discipline across pipeline management opportunity qualification CRM hygiene forecast accuracy and performance reporting.
- Foster a culture of continuous improvement pace and accountability across the regional commercial organisation.
Pipeline Demand Generation & Deal Quality
- Own the end-to-end regional pipeline generation framework across BDR marketing digital sales and field sales.
- Build a repeatable demand engine with clear ownership cadence conversion metrics and measurable outcomes.
- Maintain appropriate pipeline coverage across net-new and install-base motions ensuring consistent contribution from all relevant routes to market.
- Nurture early-stage opportunities so they are properly qualified well sponsored and execution-ready before moving into current-quarter focus.
- Ensure opportunities transition with clear close plans customer sponsorship value drivers next steps and realistic forecast assumptions.
- Challenge weak low-quality or unsupported pipeline to avoid over-reliance on thin air opportunities.
- Improve hand-offs between BDR marketing digital sales account executives and sales management.
Performance Management Data & Analytics
- Own the regional commercial performance management rhythm ensuring leaders have access to high-quality data for planning decision-making and execution.
- Develop and maintain KPIs dashboards and reporting that provide clear visibility of pipeline health coverage conversion stage integrity forecast quality and performance trends.
- Use CRM pipeline win/loss territory market and rep performance data to identify risks gaps and growth opportunities.
- Support preparation and governance of QBRs monthly reviews and other key business performance forums.
- Track both lagging indicators such as revenue and pipeline conversion and leading indicators such as customer engagement account planning quality and strategic selling progress.
- Turn multiple data points into a clear commercial narrative that enables faster and better decision-making.
- Hold teams accountable through evidence insight and structured follow-up rather than anecdote.
Territory Market & Growth Planning
- Support regional territory and coverage planning ensuring focus is directed toward priority industries sub-industries accounts and growth markets.
- Partner with sales leadership to assess coverage models market…
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