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Area Sales Manager; Agriculture

Job in Sussex, West Sussex, England, UK
Listing for: Farol Ltd
Full Time position
Listed on 2026-10-01
Job specializations:
  • Sales
    Outside / Field Sales, Business Development, Technical Sales, Sales Representative
Salary/Wage Range or Industry Benchmark: 30000 - 55000 GBP Yearly GBP 30000.00 55000.00 YEAR
Job Description & How to Apply Below

Farol Ltd is an extremely successful family-owned, multisite agricultural and ground care business. Established in 1977 and now employing over 275 people, we are the market leaders in agriculture, ground care and homeowner products, holding the market leading John Deere franchise along with many other brands.

We are currently looking for an Agricultural Sales Professional to help develop our Sussex, Surrey and Hampshire area.

The Ideal Candidate

The successful candidate will be a forward-thinking individual with knowledge of modern agricultural machinery, farming practices and Precision Ag technology. It is also essential that you have excellent IT skills so you can embrace and benefit from our new CRM (Customer Relationship Management) system. Candidate must be familiar with the Sussex, Surrey and Hampshire area.

  • Proactive planning and development of new, prospective and existing business opportunities, including demonstrations, relationship building and structured call activity
  • Maintain a structured approach to visiting all customers within a defined territory, strengthening existing relationships while identifying and developing new business opportunities
  • Forecasting machinery sales for the Hampshire/West Sussex area
  • Meeting and exceeding sales targets on focus products set by the sales director
  • Continuing existing business and increasing market share with competitive conversions
  • Using data and technology to drive future business and customer decisions
  • Attending latest product training
The Benefits

Our excellent package includes a competitive basic salary, generous commission scheme, up to 25 days holiday (plus Bank Holidays), company vehicle, company pension, employee discount schemes, employee wellbeing and financial planning service, cycle to work scheme

Farol Ltd is a family-owned company with people at the heart of its strategy and has become one of the leading John Deere machinery dealers in the UK. Employing over 250 people, we have industry leading Agricultural and Turf machinery sales divisions, as well as running specialist departments for:
Precision Ag technology, aftersales, tyres and haulage.

We know that our people are the key to our success, and we make sure we appreciate and reward everyone's contribution. Not only do we recognise expertise, skills, and professionalism, we highly value the very things that makes the individual unique: their passion, dedication, approachability, and their drive to go the extra mile.

Growth and development are inevitable within our forward-thinking company, where we offer a highly competitive salary, a diverse and interesting work environment, job security and on-going training.

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