Head of Field Sales& Ireland

Position: Head of Field Sales amp; Ireland)
Location: Minworth

About us:

At Hozelock, we’ve been helping people nurture their gardens for generations. From innovative watering solutions to trusted gardening tools, our products are designed to make growing easier, more enjoyable, and more sustainable. But behind every great product is a great team. We’re a company that values curiosity, craftsmanship and collaboration, where ideas are encouraged, expertise is shared, and people are empowered to make a real impact.

If you’re passionate about quality, innovation and being part of a business with a proud heritage and an exciting future, Hozelock could be the place for you.

Job purpose:

Hozelock are currently recruiting for a National Sales Manager, who will lead and develop Hozelock’s UK and Ireland field sales operation, driving revenue growth and delivering against agreed commercial targets.

This role is responsible for managing, coaching and motivating a high-performing sales team, ensuring consistent execution of sales strategy, strong customer relationships, and alignment with wider business objectives.

In addition to team leadership, the role will take direct accountability for key National Garden Centre accounts, overseeing strategic account management, commercial negotiations, and the delivery of annual trading plans and budgets.

The successful candidate will play a critical role in shaping sales performance, strengthening customer partnerships, and ensuring the business continues to deliver exceptional service and sustainable growth across the market.

Duties & Responsibilities:

Build and maintain strong, profitable relationships with customers across your region

Develop a strong knowledge of Hozelock products and market activity

Identify and drive opportunities to grow sales within accounts and the wider region

Ensure high standards of customer service, professionalism, and account management

Manage forecasting and promotional planning to support business performance

Complete all reporting, account planning, and administrative tasks accurately and on time

Work within agreed budgets and follow company procedures and compliance requirements

Lead, coach, and develop a high-performing field sales team

Set clear objectives and monitor team performance to ensure targets are met

Motivate and support team members to maximise individual and team performance

Manage all aspects of people leadership, including performance management and development

Provide guidance, training, and support to ensure consistent standards across the team

Ensure effective communication between the sales team and wider business functions

Attend trade shows, customer events, and industry networking opportunities

Support wider team activity, including covering other territories where required

Comply with all Health & Safety policies and responsibilities

What are we looking for?

Demonstrates strong drive and determination to achieve and exceed targets

A confident and persuasive communicator, able to influence both internal and external stakeholders

Creative and strategic thinker, capable of developing initiatives to drive business growth at both regional and national level

Able to constructively challenge decisions while presenting well-reasoned alternative solutions

Collaborative and supportive leader, able to motivate and develop team members to achieve shared objectives

Excellent organisational and time management skills, with the ability to prioritise effectively

Self-motivated, with the ability to work independently and lead by example

Commercially aware, with the ability to consider wider business needs when making decisions

Proven experience in territory or account management

Previous management or leadership experience, with a track record of coaching and developing high-performing teams

Strong account management, sales, and negotiation skills

Proficient in Microsoft Office packages, particularly Excel and Power Point

Experience with in the Garden Centre or a related sector (desirable)

What do we offer?

Company car

Annual bonus scheme

Life assurance (x4 annual salary)

Health Cash Plan (Bronze cover)

Additional annual leave for long service

Employee Assistance Programme

Bike2

Work scheme

Staff shop (discounted)

Discounted benefits hub

Free onsite parking

EV salary sacrifice scheme

Hozelock is proud to be an inclusive employer. We welcome applications from all backgrounds and are committed to providing an inclusive recruitment process. If you require any reasonable adjustments, please let us know