Marketing Manager

Marketing Manager Salary: £60,000 - £70,000 (flexible for exceptional candidates)

Location:

Sutton Coldfield (Office-based)

Employment Type:

Full-time
Reference: (phone number removed)
 
About Our Client
Our client is a well-established, premium retailer in the financial products sector, renowned for their exceptional service, trust, and professionalism. They have built a strong reputation as a leading online provider in their niche market and are now looking for a highly capable Marketing Manager to lead their marketing function and drive brand growth.
 
About the Role
We are seeking a strategic, commercially astute Marketing Manager to lead our marketing function and drive brand growth. This is a senior role requiring vision, leadership, and hands-on capability. You will have full ownership of marketing strategy, oversee a talented team, and be empowered to restructure and build the function to deliver exceptional results.

Key Responsibilities Strategic Leadership
 
Define and execute a marketing strategy that supports ambitious growth targets.
Position the brand as the premium choice in the bullion market, maintaining trust and professionalism.
Identify new opportunities to increase market share and customer engagement.  Brand & Creative Direction
 
Uphold and elevate brand standards across all channels.
Ensure all output aligns with strict brand guidelines and reflects high quality.  Performance Marketing & Digital Growth
 
Oversee PPC and paid media strategy (Google Ads, Bing, social platforms).
Drive improvements in SEO, email marketing, and CRM performance.
Use data insights to optimise campaigns and maximise ROI.  Team Development
 
Lead and inspire a marketing team, including PPC Analyst, Copywriter, Photographer, and Digital Content Creator.
Recruit and restructure roles as needed (e.g., Website Manager).
Foster a culture of accountability, creativity, and excellence.  Cross-Functional Collaboration
 
Work closely with Sales, Purchasing, and Development teams to align marketing with business objectives.
Respond quickly to market changes and economic trends impacting demand.  About You  
5-7+ years of marketing experience, including at least 3 years in a senior leadership role.
Proven success in developing and executing multi-channel strategies.
Strong understanding of digital marketing, PPC, and CRM.
Exceptional attention to detail and brand integrity.
Commercially driven with the ability to influence and challenge at all levels.
Confident, proactive, and capable of operating independently.
Experience in e-commerce or financial products is advantageous.  Benefits  
Competitive salary with flexibility for the right candidate.
Office-based role with secure, professional environment.
Opportunity to shape the marketing function and progress within a growing business