Head of Digital Marketing

Location: Wales

Lead and optimise end‑to‑end digital marketing across multiple channels to drive growth, engagement, and ROI. Manage a small team, oversee strategy and execution, and use data and innovation to continuously improve performance.

Client Details

Our client is a fast-growing, consumer-focused healthcare business with a portfolio of recognised wellness brands, focused on preventative health and self-care. The company has an innovative, commercially driven culture and places strong emphasis on digital growth, brand development, and data-led decision making.

Description

Develop and execute the overall digital marketing strategy.
Lead social media (paid and organic) campaigns across key platforms.
Oversee PPC campaigns, including budgeting, optimisation, and testing.
Drive SEO strategy to increase organic traffic and visibility.
Manage email marketing and CRM to improve retention and customer value.
Guide content strategy and ensure high-quality, on-brand output.
Monitor performance metrics and optimise campaigns using data insights.
Manage digital marketing budgets to maximise ROI.
Lead, mentor, and develop a small marketing team.
Collaborate with internal teams and external agencies.
Identify and adopt new digital trends, tools, and innovations.
Ensure compliance with data privacy laws and brand guidelines Profile

About You:

Currently working in Consumer Healthcare, B2C Pharma or FMCG (MANDATORY).
Proven experience leading multichannel digital marketing strategies (MANDATORY).
Strong track record of delivering growth, ROI, and performance targets.
Hands-on expertise across SEO, PPC, paid social, and CRM.
Data-driven mindset with strong analytical and optimisation skills.
Confident team leader with excellent communication skills.
Proactive, innovative, and commercially focused approach.

Job Offer

Competitive base salary of £70,000-£85,000 (DOE)
Permanent role with strong long-term growth potential
Opportunity to lead and shape digital innovation in a dynamic sector
10% performance-based bonus
Share option scheme
5% matched pension contribution
Private medical insurance and life assurance
25 days' holiday plus bank holidays