Senior CRM Analyst; Marketing Measurement

Position: Senior CRM Analyst (Marketing Measurement)
Up to £55,000  bonus Cheadle (Near Manchester) - Hybrid (typically 1 day per week) I'm hiring a Senior CRM Analyst to join a well-known UK retail business, helping to strengthen how they measure and optimise marketing performance. This is a core hire for the team , focused on building and embedding best-practice campaign measurement across CRM. The role You'll sit within the CRM analytics team, working across marketing, product, and commercial teams to:
Define how campaigns should be measured Improve understanding of incremental uplift and ROI Upskill the wider team on measurement methodologies This is less about building dashboards - and more about thinking critically about what "good" looks like in marketing performance . What you'll be doing Own and develop CRM campaign measurement frameworks Evaluate performance across channels (email, app, vouchers, direct mail) Design and implement test & control methodologies to measure incremental impact Analyse campaign performance and translate results into clear recommendations Work closely with stakeholders to define success metrics and improve targeting Coach and support other analysts on measurement best practice Help move the team towards commercially focused performance reporting (e.g. profit contribution) What you bring Must-haves Strong SQL skills (your primary tool) Experience in CRM / marketing / campaign analytics Strong understanding of campaign measurement methodologies test vs control incremental uplift channel performance Experience working with B2C customer data at scale Strong stakeholder skills - able to explain insights clearly and influence decisions Strongly preferred Retail or high-frequency customer environment Experience across multiple CRM channels (email, app, direct mail, etc.)

Exposure to CRM platforms (e.g. Salesforce Marketing Cloud) Not the right fit if:
You're primarily a BI / dashboard-focused analyst You've only worked in B2B environments You lack experience in campaign measurement and experimentation What they're looking for 3-7 years' experience Someone ready to step into a senior analytical role A commercial thinker - focused on impact, not just reporting Comfortable working across teams and influencing ways of working Someone who can work in ambiguity and challenge how things are measured The team 3 CRM Analytics Managers  wider analyst team This role will be the go-to specialist for measurement Focus initially on improving measurement frameworks, then broader project work Why this role Genuine ownership of a key capability gap (marketing measurement) High visibility across marketing and commercial teams Opportunity to shape how campaign success is defined and measured Strong, collaborative team culture (very people-focused business) Flexible working (typically 1 day per week in office) Package Salary up to £55,000 Bonus up to 15% Hybrid working  strong culture and benefits Interview process Stage 1: experience  approach discussion Stage 2: SQL & scenario-based discussion (no heavy coding test) If you're a CRM / marketing analyst who enjoys thinking about how to measure impact properly - not just reporting results - this is a great opportunity to step into a more strategic role.