Tourism Marketing Officer; closing date

£32,061 - £35,412 per year. Join Swansea Council as a Tourism Marketing Officer and help deliver high-profile marketing campaigns, digital content, and PR activities that enhance Swansea's reputation as a leading destination. Work with partners and stakeholders to support innovative projects and drive media engagement.

We are seeking a proactive and creative Tourism Marketing Officer to support the delivery of tourism-related marketing activity across campaigns, PR, digital content, research, and partner engagement. You will contribute to high-profile projects that enhance the destination's visibility, generate media interest, and ensure strategic use of tourism assets.

Key responsibilities include:

• Coordinate permissions and work with landowners and partners to enable photography and videography for campaigns.
• Overseeing asset management and usage rights.
• Support procurement, project planning, and reporting to ensure timely and budget-aligned delivery.
• Drive PR and media engagement by handling media enquiries, organising press/influencer visits, and reporting on media coverage.
• Create and manage digital content for social media and campaigns, ensuring assets are on-brand and delivered on schedule.
• Undertake general marketing tasks such as writing blogs, updating web content, supporting CRM and partner engagement, and contributing to new initiatives.
• Support research activities by maintaining data, compiling reports, and assisting with research projects.
• Provide cross-functional support to the wider Tourism & Marketing team to help achieve strategic objectives.

You will work collaboratively across the Destination Management & Marketing team.

Person Specification includes:

• Degree-level education in tourism, marketing, communications, or related discipline (CIM qualification desirable).
• Minimum 3 years' experience in marketing roles.
• Strong writing, organisational, and IT skills.
• Experience with digital platforms and social media.
• Ability to manage multiple projects and liaise with stakeholders.

Safeguarding
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