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Community Outreach & Brand Discovery VA
Job in
Swansea, Swansea County, SA1, Wales, UK
Listed on 2026-02-16
Listing for:
Virtual Colleague PH
Full Time
position Listed on 2026-02-16
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing
Job Description & How to Apply Below
Location: UK-based DTC brand (Global audience)
Industry: Dog Health & Nutrition (Anxiety-focused supplements)
PAWD Drinks is a direct-to-consumer dog supplement brand focused on supporting anxious, reactive, and stressed dogs through science‑backed liquid and powdered formulations. The brand operates in a high‑trust category where recommendations, lived experience, and community validation outperform traditional advertising, particularly at the decision stage. This role exists to embed PAWD naturally into trusted conversations where dog owners are actively seeking solutions.
PURPOSEOF
THE ROLE
To support long‑term brand discovery, trust‑building, and customer acquisition by participating in high‑intent online communities (Reddit, forums, Facebook groups), complementing paid Meta activity and helping reduce blended CAC over time.
This is:
- NOT salesy outreach
- NOT spam or posting links everywhere
- NOT short‑term performance marketing
- It is a slow‑burn, compounding acquisition channel
- Support reduction of blended CAC from ~£45 toward ~£35
- Establish PAWD as a trusted voice in dog anxiety and nutrition discussions
- Drive warm, high‑intent traffic alongside Meta
- Increase search and AI (ChatGPT) visibility through earned community presence
- Build long‑term discovery that compounds over time
- Identify and monitor high‑intent communities and threads
, including:- Reddit (dog anxiety, reactive dogs, dog nutrition subreddits)
- Facebook groups
- Selected dog health and training forums
- Prioritise threads where users are:
- Asking for product recommendations
- Describing anxious or reactive dogs
- Seeking solutions or alternatives
- Participate in discussions using a non‑branded, human tone
- Comment as a helpful dog owner
, not a marketer - Share:
- Personal‑style experiences
- Advice‑led responses
- Soft references to PAWD Drinks only where appropriate
- No direct selling, no aggressive promotion, no spam
- Follow each platform’s community rules strictly
- Gradually and subtly introduce PAWD as:
- A credible option
- A helpful solution
- Part of a wider advice‑based response
- Ensure brand mentions feel earned, not planted
- Maintain consistency with PAWD’s values, tone, and ethos
- Contribute high‑quality, advice‑led content in public forums
- Understand that:
- Reddit and forums rank highly on Google
- AI tools (e.g., ChatGPT) learn from trusted public discussions
- Support long‑term visibility by:
- Associating PAWD with expert nutrition conversations
- Increasing likelihood of being referenced in AI‑generated answers over time
- Track:
- Communities engaged
- Threads commented on
- Brand mentions
- Early conversion signals
- Provide:
- End‑of‑day or weekly reports
- Insights on what messaging and communities perform best
Foundation
- Identify and map high‑intent communities
- Establish credible presence
- Test tone, messaging, and engagement style
- Begin tracking clicks and early conversions
Learning, warm traffic, trust signals Month 2:
Optimisation
- Double down on highest‑performing threads
- Refine messaging based on results
- Increase consistency in top communities
- 600–1,200 warm visitors
- 10–20% conversion rate
- 60–120 incremental customers
- Contribution toward blended CAC reduction
- Strong written English (natural, conversational, trustworthy)
- High emotional intelligence and discretion
- Ability to blend into communities authentically
- Research‑oriented and detail‑focused
- Comfortable working independently
- Experience with:
- Reddit and online forums
- Community moderation or outreach
- Brand advocacy or trust‑based marketing
- Interest in dogs, pet health, or wellness (major plus)
- Start: ASAP
- Hours: Initial: 10–15 hours per week
- Schedule: Flexible but ideally aligned with periods of high community activity
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