Regional Marketing Manager
Listed on 2026-10-13
-
Marketing / Advertising / PR
Digital Marketing, Marketing Management, Marketing Communications, Marketing Strategy
Abingdon, UK
United Kingdom
- Remote
DE
- Dusseldorf
Full time
JR102159
By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.UK pay range: £44,600 - £73,400
Germany pay range: €60,900 - €100,200
Placement within the salary range will vary depending on experience, qualifications, geographic location, and internal equity considerations.
Location: UK (remote) or Düsseldorf (100% office based)
Position SummaryThe Regional Marketing Manager is responsible for leading the development and execution of integrated marketing strategies across the EMEA region to drive awareness, demand generation, and pipeline growth for Bio‑Techne’s portfolio.
This role partners closely with regional Market Development, global product marketing, sales leadership, and marketing operations to translate global strategy into regionally relevant, commercially impactful programs. The role requires the ability to deliver scalable, data-driven marketing execution aligned to regional growth priorities.
Key Responsibilities Campaign Execution & LocalizationLead the rollout and execution of tactics and multi-channel marketing campaigns across EMEA, including email, social media, webinars, landing pages and digital advertising via direct and indirect channels
Drive localization of global marketing assets to ensure regional relevance (languages, regulations, product focus, market and strategic preferences)
Lead the creation of audience-targeted content such as landing pages, email banners, paid social copy, and customer testimonial materials
Co-ordinate regional promotions, pricing communications, and regionalization of product launches
Lead demand creation activities, including lead-generation campaigns, segmentation lists, and nurture flows
Own and optimise webpages, metadata, SEO content, and social posts to maximize reach and relevance
Drive execution and optimisation of A/B testing for digital tactics to enhance reach and engagement
Own tracking and reporting of campaign performance and prepare regional marketing reports and monthly KPI updates
Monitor and analyse tactic performance, customer engagement, and promotion uptake across the region
Ensure CRM data quality and that all activities align with GDPR and internal compliance frameworks
Ensure and enforce consistent use of Bio‑Techne brand guidelines across all EMEA markets and languages
Minimum Requirements /Qualifications:
Bachelor’s degree in Marketing, Life Sciences, Communications, or related field.
3–6 years’ experience in marketing, preferably in life sciences, biotechnology, or B2B technical markets.
Ability and willingness to travel as necessary – Travel up to 25%
Additional languages preferred
Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo, Folloze).
Strong writing, editing, and storytelling skills with the ability to adapt content for scientific audiences.
Understanding of GDPR considerations in marketing communications.
Excellent project management, organizational skills, and ability to work with cross-functional teams.
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Excellent communication, presentation, interpersonal and relationship building skills at all organizational levels
Bio-Techne is committed to product quality, customer satisfaction, continued improvement, minimising environmental impacts and conserving natural resources. Environmental and quality management is an integral core…
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