Head of Marketing and Brand Job Swansea area,Wales UK,Marketing / Advertising / PR

This is a senior role within External Relations, with accountability for translating the College’s Marketing Strategy and School Development Plan into an annual, measurable marketing programme. The postholder will lead brand, recruitment marketing, digital marketing, reputation and content across the family of schools, working in close partnership with Admissions and Development.

This leadership role has clear responsibility for setting priorities, briefing and managing the team, allocating budget, using evidence to make decisions, and ensuring that marketing activity contributes to recruitment, retention, reputation and long-term institutional goals.

Job Title: Head of Marketing and Brand

Reports To: Executive Director of External Relations

Responsible For: 3 direct reports and dotted line responsibility for 3 Marketing Executives within our Prep Schools.

Working in Admissions, Marketing and Development

The Department is very much at the heart of Lancing activities; we are an energetic and forward-thinking team of talented individuals focused on contributing to the success of Lancing College. Across the team there is extensive engagement with both internal and external stakeholders.

The External Relations team is managed by Victoria Deadman Gatt, who joined the College in 2026 as the Executive Director of External Relations. Victoria reports to the Head Master and sits on the Senior Executive Team for the College.

This is an exciting time to join Lancing College and to lead a team that will guide the school into its next phase of development.

The Role

The Head of Marketing and Brand will work closely with the Executive Director of External Relations to lead on the development and implementation of the marketing strategy and increase awareness of Lancing College and its family of prep schools.

The key purpose of the role is:

To own and deliver the annual Marketing Plan arising from the Marketing Strategy.
To ensure Lancing College and the family of schools are clearly, consistently and compellingly positioned in their priority markets.
To generate and support demand for Admissions through targeted, evidence-led campaigns and a seamless prospective-family journey.
To strengthen the reputation and external profile of Lancing through proactive PR, thought leadership, storytelling and advocacy.
To lead and develop an effective marketing team with clear roles, priorities, standards and accountability.
To ensure Marketing supports Development campaigns through planned, high-quality messaging, creative execution and channel delivery without displacing core recruitment priorities.
To act as a brand champion across the College, ensuring that commercial advertising, promotional materials and communications are consistent with Lancing’s brand guidelines, tone of voice and visual identity, while providing periodic campaign support and marketing expertise to the Commercial team as required.

Key Tasks and Responsibilities Strategy, Annual Planning and Prioritisation

To translate the three-year Marketing Strategy into a single annual Marketing Plan covering priority audiences, campaigns, channels, budgets, owners, timings and KPIs.
To agree annual marketing priorities with the Executive Director of External Relations and ensure team activity is aligned to them.
To maintain one integrated marketing calendar across College, Prep Schools, Admissions, Development and major institutional milestones.
To make explicit recommendations on what the team should stop, reduce, outsource or de-prioritise when resources are constrained.
To maintain a concise monthly dashboard, keeping the Executive Director of External Relations appraised regarding delivery, performance, risks, budget and decisions required.
To build the team’s…