Marketing Manager - Media and Campaigns

Job Title Marketing Manager
- Media and Campaigns

Job Description So, who are we?

IG Group is a FTSE 100 fintech operating across five continents, serving over 1.4m customers and handling billions of dollars in transactions – built on scale, trust, and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses.

The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next.

Join us at IG – the future gets built here.

Your Team:

This role sits within the UK Brand Marketing team, reporting into the Senior Marketing Manager. The team is responsible for IG’s brand identity, major campaigns, and media strategy across the UK, working closely with in-house Studio, external creative agencies, and a media agency on day-to-day delivery.

There are no direct reports in this role; your impact comes through the breadth of your campaign management, the depth of your media expertise, the initiatives you drive in your market and other regions, and the relationships you build across the business.

Your role in the Team’s Success: IG is looking for a Marketing Manager to join our Brand Marketing team, owning campaign delivery across the full marketing mix, with media as your core area of depth. You’ll take end-to-end ownership of a market outside the UK (currently this is Ireland) – from strategy through to execution – and flex to support campaign delivery and testing in other non-UK regions as priorities require.

This is a broad, hands-on marketing management role. You’ll need to be commercially fluent across the full campaign mix – while bringing genuine depth in paid media planning, which will be your lead area of specialism within the team. If you’re a well-rounded marketing manager with strong media expertise, comfortable owning a market independently, and energised by variety, this is a strong next step.

What you’ll do:

Media management You’ll own campaign delivery end-to-end across the full marketing mix, with media as your area of deepest specialism – making sure every channel is working together toward the same brief, and that our media agency is held to the sharpest scrutiny.

Marketing mix literacy

Understand how each channel contributes to campaign performance, and make trade-off calls across channels – not just within media – as plans develop.  Media strategy, planning & agency management

As your area of deepest expertise, own the briefing and interrogation of media plans across ATL and TTL channels, and know how to get the best out of our media agency, driving forward performance, effectiveness and efficiencies.  Media mix modelling & full-funnel optimisation

Work with MMM and econometric outputs to identify what’s actually driving performance, balancing brand-building activity with lower-funnel media, and translating findings into changes in future plans.  Cross-functional coordination

Act as the connective layer across Brand, Performance, Social & Content, PR and CRM, so that campaigns land as one joined-up plan.  Reporting, measurement & test-and-learn

Contribute to campaign reporting with clear, actionable insight across the full mix, and keep a live view of new formats and channel innovation to build a case for testing where it could improve performance or efficiency.  Campaign management You’ll bring strong all-round campaign marketing management skills, applying them across UK and international activity – including ownership of a defined market outside the UK (currently Ireland), with scope to extend support into other regions…