BOBBI BROWN BOOTS Counter Lead

Description

The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer focused.

• Reflecting a credible and professional Brand image to all internal and external consumers at all times
• Maximising sales through selling, providing excellent service and retail standards
• Contributing to efficiencies through adhering to store/Brand/Company procedures and guidelines
• Understanding daily/weekly targets
• Ensuring personal awareness of all additional sales avenues such as eventing, Omni and digital channels, etc.
• Keeping up to date with competitor activities and missed opportunities
• Effectively using social media, leveraging opportunities to drive the business, protect and enhance the Brand image
• Delivering the Brand Strategy, ensuring the delivery of an effective local plan
• Planning and implementing local marketing & events initiatives, aligned to Retailer activity
• Delivering excellence in execution of service by ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mindset and a surprise and delight culture
• Be an Ambassador for the Brand – lead the way to ensure Brand values are represented and brought to life
• Ensuring all refunds and complaints are managed in line with Company guidelines and to a mutually satisfactory conclusion, informing/consulting with the Area Manager where appropriate
• Using digital tools to ensure knowledge is kept up to date
• Delivering a consumer recruitment and retention strategy to grow a loyal consumer base
• Developing up-to-date knowledge of product to ensure we deliver an industry‑leading experience and the product meets the consumer's needs. Operations
• Planning to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing)
• Reviewing retail standards daily to ensure they are maintained to the required standard
• Ensuring deliveries, stock movements and associated administration are completed within agreed Company time frames
• Ensuring all auditable processes and administration are actioned to Company guidelines, taking corrective action in highlighted areas of risk
• Ensuring all information requests are fulfilled accurately, within deadlines set
• Minimising stock loss by ensuring all Company Security Policies and Procedures are implemented correctly and followed
• Creating and maintaining a safe working environment for consumers while ensuring Company and Retailer Policies and Procedures are adhered to
• Ensuring that all health & safety responsibilities and all areas of operational activity achieve a minimum overall grading of ’Acceptable’ during audits

• Managing daily replenishment, taking appropriate action where necessary
• Maximising sales performance by utilising all commercial reports before making commercial decisions
• Planning and delivering the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales
• Identifying stock package issues and taking corrective action, informing the Area Manager when out of direct control
• Effectively managing all promotions and discounts ensuring they are actioned in line with Company guidelines
• Identifying trends and making suggestions to enhance product performance

• Experience in a fast‑paced retail and/or consumer‑facing environment
• Ability to drive self‑development
• Commercial understanding and awareness of industry
• Effective communication, organisation and prioritisation skills