Marketing Director UKF & CPC

Your role What you'll be doing

Marketing Director UKF & CPC (Payments)

Corpay is currently looking to hire a new Marketing Director, UKF and CPC, within our UK Fleet Division. This position falls under our Corporate Payments line of business and is located in Swindon or London, UK.

As a successful candidate you will lead the planning and execution of strategic growth sales and marketing activity for the UK business. Your plans will drive brand awareness and new customer acquisition, activation, retention, up‑sell, x‑sell, and life‑cycle marketing programmes, across online and offline channels, product, and feature launches.

Corpay Complete (CPC) is a strategic growth area for Corpay in the UK with exciting and ambitious plans to increase the customer base in 2026 and beyond. We are taking a new proposition to market, consisting of successful existing customer offerings (Corporate Cards, AP Automation and FX), and you will play a pivotal role in the entire GTM approach.

Taking an "outside in / customer first" approach, you’ll be leading the marketing for Corpay Complete and be part of the senior leadership team, responsible for growing this part of the business, in a fast‑paced, proactive, and positive environment.

You will be a senior member of the UK Marketing team (9) and the European Center of Marketing Excellence, reporting to the VP Marketing, UK. Collaborating regularly with Sales, Product and Customer Success teams.

As a Head of Marketing, you will be expected to work in a hybrid office environment. Corpay will set you up for success by providing:

• Assigned workspace in your designated office location
• Company‑issued equipment
• Formal, hands‑on training
• Support and collaboration from a dedicated results focused Global Marketing team

• Defining the overarching marketing strategy in alignment with business objectives and growth targets. Collaborating with Sales, Product and Customer Success teams and coordinating between stakeholders
• Identifying priority markets, segments, and channels to maximise brand impact and demand / lead generation
• Developing positioning and messaging frameworks to differentiate Corpay Complete in competitive landscapes
• Setting annual and quarterly marketing goals, KPIs, and performance benchmarks
• Defining campaign KPIs and success measurement frameworks with a critical focus on ROI and revenue generation
• Management of customer and prospect segmentation to support targeted marketing campaigns
• Collaborate with sales teams to track, maintain, and optimise marketing’s contribution to the sales pipeline
• Leading the end‑to‑end planning and delivery of full funnel marketing campaigns for Corpay Complete
• Lead the production of campaign assets, ensuring brand consistency and high‑quality output
• Manage the creative process from initial briefing through to final delivery across all formats (digital, print, social, events)
• Design ABM programmes (1:1, 1:few, 1:many) to create demand in larger accounts in a structured and personalised way
• Coordinate the efforts of internal marketing teams to ensure campaign alignment and brand consistency
• Manage relationships with wider marketing teams and agencies, optimising use of internal and external teams / resource
• Work with the UK Brand & PR team to develop press releases, secure media opportunities, and manage corporate communications
• Oversee paid advertising campaigns, budgets, and performance optimisation, using the internal digital team as your expert resource
• Use our Marketing Automation team to conduct nurture journeys, and triggered campaign execution
• Partner with the data team to support the procurement and onboarding of purchased data to expand prospect reach, and execute new data enhancement projects, improving completeness, accuracy, and targeting precision
• Brief and coordinate with Data and Salesforce teams to ensure smooth execution of data‑driven marketing initiatives, CRM integrations, and accurate pipeline reporting
• Lead the development of thought leadership content through agency partners
• Define, in collaboration with other stakeholders, the physical and virtual event programme, and execute with the support…