Product Marketing Manager

We’re looking for a senior, process-driven Product Marketing Manager to lead product marketing across our pediatric-focused technology portfolio, including our EHR, billing, and patient engagement solutions. This is a newly created role for someone who thrives in a fast-paced, dynamic environment, owns the execution of project plans, and can step in with minimal ramp time.

Reporting into Marketing and working closely with Product, this role influences how our products are positioned, communicated, launched, and supported in the market. You’ll coordinate well-defined, repeatable Go-to-Market (GTM) processes, bringing structure and consistency to planning and execution, and ensuring cross-functional teams are aligned and accountable.

You’ll translate product capabilities into clear, compelling value for pediatric practices, strengthen our differentiation, and help drive growth with prospective and existing customers. You’ll also play a visible role in elevating our senior leadership team as thought leaders across multiple platforms.

• Own and evolve product positioning, value propositions, and messaging that clearly articulate differentiated benefits for pediatric practices.
• Clearly articulate how our products solve problems and deliver value across audiences.
• Partner with Product and Marketing to ensure consistent messaging across all channels, campaigns, and customer touchpoints.

• Lead GTM planning and execution for new products, enhancements, and initiatives.
• Define, document, and maintain clear GTM processes, timelines, and ownership models.
• Partner closely with Marketing, Product, Sales, Customer Success Teams, and Finance to ensure launch readiness and alignment.
• Build scalable GTM frameworks that can be reused and improved over time.

• Work closely with Product to influence roadmap storytelling and launch planning.
• Collaborate with Sales to deliver effective enablement materials and messaging.
• Work with external partners to develop webinars, campaigns, and co-marketing programs.

• Analyze market trends, competitive landscape, and buyer needs to inform strategy.
• Gather and synthesize voice-of-customer insights from customers, advisory groups, and internal stakeholders.
• Design and deploy surveys and research initiatives to validate messaging, concepts, and opportunities.

• In conjunction with the Marketing team, support integrated campaigns across email, web, search, paid media, social media, webinars, trade shows, and account-based marketing.
• Lead a new, structured effort to promote senior leadership as industry thought leaders across webinars, events, blogs, and other digital platforms.
• Partner with subject matter experts to produce high-impact content and storytelling.
• Highly organized, process-oriented, and detail-driven.
• Clear, confident communicator with strong writing and presentation skills.
• Comfortable leading initiatives that span teams, timelines, and priorities.
• Strong multitasking ability with experience managing multiple projects and deadlines.
• Demonstrate a commitment to continuous learning, including staying current on technology trends and AI innovations that improve workflows.
• Customer-focused, with the ability to translate needs and feedback into clear messaging and action.
• Bring innovative thinking to improve products, messaging, processes, and GTM execution.
• Be a highly collaborative team player who is willing to roll up their sleeves and support urgent, cross-team initiatives when needed.
• Deliver consistently high-quality work with strong attention to accuracy and impact.

• Bachelors in Marketing or related field

• 5+ years of experience in product marketing, brand marketing, or a related role or three years of specific EHR project marketing experience.
• Proven ability to operate independently with minimal training or oversight.
• Strong track record of building and running structured, repeatable GTM processes.
• Ex…