Director HEOR EMEA Region

We are Becton, Dickinson & Company, a leading global medical technology organization that develops products to improve health worldwide.

About the role

As Director HEOR EMEA Region, you will shape the functional direction of HEOR within the region, influencing regional strategy and providing meaningful input into Business Unit portfolio strategies. The role ensures robust evidence generation and compelling value communication to support regional commercial value capture, market access, and medical engagement strategies for both in‑market and pipeline products and programs.

• Develop and execute regional HEOR strategy aligned with commercial, medical, and market access priorities.
• Define evidence plans, identify gaps, and drive integrated evidence generation (including RWE, database analyses, literature reviews).
• Lead development of HEOR models, value dossiers, and communication tools supporting differentiated value propositions.
• Apply insights on customer segments, reimbursement pathways, and regional value drivers to inform strategy.
• Support market‑shaping initiatives and field‑based HEOR activities (KOL engagement, insight generation).
• Monitor industry trends and HTA developments and guide regional response.
• Embed HEOR into new product development activities, clinical programs, and lifecycle planning.
• Ensure alignment of regional value narratives with global evidence and launch strategies.
• Partner with reimbursement, regulatory, safety, marketing, and market access teams to monitor HTA activity, reimbursement and legislative trends, and support market access submissions.
• Demonstrate HEOR business impact in collaboration with commercial and marketing teams.
• Build regional capability in evidence‑based engagement and value communication.
• Lead development of the HEOR function and standardize best practices.
• Manage resources and external partnerships.
• Represent BD externally (e.g., ISPOR, Med Tech Europe).

• Senior HEOR leader with 10+ years of experience in clinical and health outcomes research, including field‑based engagement.
• Strong academic background and proven ability to shape evidence strategies, influence healthcare decision‑makers, and drive access and adoption across multiple markets.
• Advanced degree (PhD, PharmD, MD/DO); relevant disciplines include Health Economics, Outcomes Research, Health Policy, or similar (MPH, RN, RPh also considered).
• Proven track record engaging healthcare decision‑makers (including HTA bodies) to support access and adoption strategies.
• Strong technical and strategic expertise with experience delivering enterprise‑level HEOR strategies across markets.
• Excellent leadership, organizational, and presentation skills; able to manage multiple complex work streams.
• Outstanding communication and interpersonal skills, adaptable to diverse audiences.
• Strong analytical, strategic thinking, and collaborative problem‑solving capabilities.
• Experience working with or advising regional executive leadership teams.

Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.