Director Marketing Surgery EUROPE

Company Overview

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

The Marketing Director Europe will lead the marketing direction and approach for Surgery in Europe. Reporting to the Surgery Senior Business Unit Director Europe, the position is critical to the success of the BD Surgery business within the BD Interventional Segment. You will manage and develop the marketing approach and capabilities for BD Surgery in Europe, focusing on unlocking the potential, growth, and profitability of the business portfolio, services, and solutions.

The role is instrumental in embedding changes to the marketing operating model, ensuring effective collaboration and impact on business results. You will directly lead a team of six associates and support a total of twenty‑five regional marketing associates, being a key member of the European Marketing Leadership team.

• Build and implement an ambitious and inspiring vision and strategy for the relevant portfolios and solutions within Surgery Europe.
• Lead internal training by creating a gold strand program in the Surgery Business unit from induction to continuous training.
• Build a robust organization, systems, and cultivate crucial capabilities to drive coordinated solutions and achieve the marketing vision and strategy.
• Inspire change and transformation, capitalizing on new technologies and approaches such as digital and omnichannel to elevate the BU.
• Lead the Omnichannel Europe team, ensuring that the Surgery Europe marketing strategies evolve to drive a customer‑centric approach through omnichannel marketing.
• Ensure strong and effective operational links with Country/Hub Business Leaders, Country and Regional Marketing teams, and worldwide platform leaders of the BU.
• Facilitate the translation of worldwide marketing strategies into regional strategies, key tactical decisions, and action plans.
• Serve as a leader and coach, upskilling across marketing proficiencies.
• Develop robust organization and resources, maintaining a strong link with Medical Affairs, Clinical Affairs, Scientific Affairs, Regulatory and other functional teams, translating value into marketing actions.
• Support the Worldwide Surgery Strategy and broader BD Strategy through continuous communication with Worldwide Surgery Business and Worldwide Marketing Teams.
• Travel up to 50% of the time for customer visits and internal meetings.

• Significant depth and breadth of marketing knowledge and experience within the Life Sciences or Medical Devices industry.
• Proven track record of operating successfully in international environments and leading large teams of professionals.
• Experience in marketing leadership with effective P&L and/or budget management.
• Ability to lead marketing organizations in diverse, matrix environments and collaborate or influence other business leaders.
• Extensive knowledge of customer needs, market dynamics, healthcare informatics, professional services, etc.
• Knowledge of European healthcare markets, including disease areas, treatments, medical procedures, competitor activity, and broad market trends.
• Strategic agility, conceptual thinking, and sound discernment, with the ability to translate strategic direction into execution.
• Expertise in delivery of omnichannel strategies linking the customer journey with on/off‑line execution.
• Data‑driven attitude with insight‑driven marketing and data‑driven decision‑making.
• High level of intelligence, integrity, energy, commercial judgment, and a growth mindset; track record in marketing excellence, leadership, and digital transformation.
• Ability to navigate ambiguity and uncertainty, demonstrating resilience and a bias for action.
• Strong leadership skills and readiness for further international career…