Product Marketing Manager (m/f/d
Listed on 2026-08-05
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Marketing / Advertising / PR
Product Marketing, Marketing Strategy, Market Research
Location: Heerbrugg
We are looking for an experienced B2B technology Product Marketing Manager to help drive growth of Leica Geosystems' Reality Capture Hardware portfolio. As an individual contributor in this strategic, international role, you will work closely with global Product Management, Sales, and Marketing teams to define product positioning and messaging, lead go-to-market initiatives and product launches, gather customer and market insights, and develop sales enablement materials that drive commercial success.
About Us
Hexagon is a leading provider of digital reality solutions and employs more than 24,000 people in 50 countries. You will be part of a strong, experienced, inspiring and motivated team of experts driving the future of Hexagon. You will use and develop your skills in our highly innovative and diverse environment.
Flexible working models allow you to ideally combine work and private interests.
- Bachelor's or master's degree in Marketing, Business Administration, or a related field
- 8+ years of B2B marketing experience, including 2+ years in Product Marketing
- Proven experience developing and executing go-to-market strategies and leading successful product launches
- Strong expertise in product positioning, messaging, and translating complex technologies into compelling customer value propositions
- Experience working closely with Product Management, Sales, and cross-functional global teams
- Strong analytical skills with experience in customer insights, market research, and competitive intelligence
- Excellent project management and stakeholder management skills
- Full professional proficiency in English, both written and spoken. German is a strong plus
- Experience in B2B technology, industrial technology, geospatial, construction, infrastructure, manufacturing, engineering, or related industries is a strong advantage
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