Marketing Director, Reality Capture Hardware Business (m​/f​/d

Hexagon's Infrastructure & Geospatial Business Area combines measurement, positioning, and mapping technologies to help geodata-dependent industries capture, measure, and visualise the physical world - turning data into actionable insights for better decisions and greater efficiency.

Weareseekinganexperiencedandcommerciallyminded B2

Bmarketingleadertodefineanddrivetheglobalmarketingstrategyfor Hexagon'sReality Capture Hardwarebusiness .

This is a high-impact leadership role responsible for accelerating business growth, strengthening market leadership, and enhancing customer engagement across a portfolio of world-class reality capture solutions. Reporting directly to the SVP of the Reality Capture Business, you will serve as a strategic partner to business leadership and lead a global, multi-disciplinary marketing team spanning product marketing, demand generation, digital marketing, content, communications, and marketing operations.

The successful candidate will combine strategic thinking with operational excellence, translating business priorities into measurable marketing programs that drive pipeline growth, product adoption, customer loyalty, and revenue performance.

• Develop and execute a global marketing strategy aligned with business objectives, growth priorities, and commercial goals.
• Serve as a strategic advisor to business leadership, sales, product management, and field marketing teams.
• Translate market dynamics, customer insights, and competitive intelligence into actionable marketing strategies and investment priorities.
• Establish clear marketing KPIs and performance metrics to measure business impact and guide decision-making.
• Own the annual marketing investment plan, budget management, and performance reporting.
  Communicate marketing strategy, business results, and industry trends to senior stakeholders across the organization.

• Lead integrated demand generation programs that build awareness, create pipeline, and support profitable revenue growth.
• Oversee campaign planning and execution across audience targeting, messaging, content, digital channels, events, and partner engagement.
• Drive adoption and optimization of marketing technologies, automation platforms, analytics, and AI-powered tools.
• Enable the team to execute data-driven marketing programs using platforms such as Salesforce, Pardot, Demandbase, Google Ads, and social media channels.
• Partner with regional and field marketing teams to localize campaigns and maximize market relevance and performance.
• Analyze campaign performance and optimize investments to improve ROI, conversion rates, engagement, and business contribution.
• Lead market segmentation, customer insight development, competitive analysis, and portfolio positioning.
• Partner closely with product management and sales teams to develop and execute successful go-to-market strategies for new products and portfolio initiatives.
• Guide product communications throughout the lifecycle, from launch and growth to transition and retirement.
• Ensure the development of compelling value propositions, messaging frameworks, and portfolio narratives that differentiate Hexagon in the marketplace.
• Oversee creation of sales enablement materials including presentations, battle cards, competitive positioning, objection handling tools, and customer-facing assets.
• Support customer advocacy, beta programs, and customer success initiatives that strengthen adoption and loyalty.
• Partner with regional teams to equip distributors and channel partners with the content, campaigns, and tools needed to drive growth.

• Strengthen and evolve the Reality Capture business narrative across all customer and stakeholder touchpoints.
• Ensure consistent brand governance and messaging alignment across global marketing activities.
• Lead strategic communications initiatives, including thought leadership, executive presentations, media support, customer stories, webinars, videos, blogs, and case studies.
• Align communications and content strategies with growth priorities, campaign objectives, and customer journeys.
• Lead, coach, and develop a high-performing global marketing team.
• Foster a culture of collaboration, accountability, innovation, and continuous improvement.
• Build strong partnerships across sales, product management, field marketing, and other business functions.
• Drive operational excellence through effective planning, resource management, performance measurement, and process optimization.

You are a strategic and results-oriented marketing executive who thrives at the intersection of business strategy, customer insight, technology, and commercial growth. You are equally comfortable influencing executive stakeholders, leading global teams, and translating business objectives into impactful marketing programs.

• Bachelor's or Master's…