Global Head of Shopper Marketing

Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye.

Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, Buzz Ballz, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

Sazerac Switzerland GmbH, on behalf of Sazerac Innovative Spirits Partnership.

We are seeking a strategic, commercially driven, and highly collaborative Global Head of Shopper Marketing to lead the development and execution of shopper marketing capabilities and programs across key global markets outside the United States. This role will sit at the intersection of brand, sales, commercialization, and customer strategy, helping translate global brand priorities into impactful shopper-facing activations that drives brand equity, conversion, category growth, and retail excellence.

The ideal candidate brings expertise in brand building with a passion for shopper/trade/commercialization marketing within a global consumer packaged goods environment. The successful candidate has experience managing complex, multi-market programs across channels, customers, and regions. This leader will partner closely with U.S. Shopper marketing teams to identify scalable ideas, toolkits, and creative platforms that can be adapted and re-applied internationally, while also collaborating with global brand and sales teams to create programs built specifically for global shopper and retailer needs.

The role will oversee the development of shopper activation frameworks, point-of-sale (POS) definition and ordering, agency management, and third-party production/vendor relationships to ensure efficient, scalable, and high-quality execution across markets.

• Bachelor's degree in business, marketing, or related field.
• Willingness to travel.
• Experience adapting and scaling programs across global markets while balancing local market needs.
• Proven success partnering with sales, brand marketing, category management, and commercial teams.
• Demonstrated experience managing agencies, creative development, and production/vendor partnerships.
• 8-10 years of experience in shopper marketing, trade marketing, commercialization marketing, or customer marketing within a global consumer goods or retail-driven organization.
• Some experience leading global or multi-market shopper marketing programs across diverse regions and channels.

• Budget management and vendor negotiation experience preferred.
• Experience working across global markets and cultures.