Product Manager Gastroenterology fHB

BÜHLMANN Laboratories AG is an internationally active and growing life sciences company headquartered in Schönenbuch, near Basel, Switzerland. With 50 years of excellence in in-vitro diagnostics (IVD), we develop, manufacture, and distribute innovative diagnostic solutions trusted by hospitals and laboratories around the world.

To strengthen our marketing team, we are seeking a strategic, entrepreneurial, and execution-focused professional as:

In this highly visible commercial role, you will lead end-to-end product launch excellence for our Gastroenterology portfolio while developing and implementing distributor marketing strategies that accelerate market adoption and international business growth. You will collaborate closely with internal cross-functional teams (Sales, Medical Affairs, Regulatory, Supply Chain) and external distribution partners to ensure successful market entries and sustained commercial performance.

• Product Launch Leadership: Own and drive end-to-end launch planning and execution for Gastroenterology products across designated international markets.
• Cross-Functional Management: Lead cross‑functional launch teams, establish timelines/milestones, identify risks, and ensure alignment between Marketing, Sales, Medical Affairs, Regulatory, Supply Chain, and Customer Support.
• Commercial Toolkits & Enablement: Develop launch toolkits, customer engagement materials, training programs, and market insights to optimize messaging and positioning.
• Distributor Marketing Management: Act as the primary marketing contact for international distributor partners, helping them create localized campaigns, promotional materials, and educational programs aligned with global goals.
• Partner Performance & Events: Track distributor marketing effectiveness via defined KPIs, identify growth opportunities, and organize distributor meetings, workshops, and commercial planning sessions.
• Commercial Excellence & Strategy: Support customer segmentation, campaign optimization, revenue growth initiatives, demand forecasting, and business cases for future market expansions.

• Education: Bachelor's or Master's degree in Marketing, Business Administration, Life Sciences, Healthcare Management, or a related field.
• Professional
  
  Experience:
  
  Minimum 5 years of experience in product marketing, launch management, or commercial roles within Med Tech, Healthcare, Diagnostics, or Medical Devices.
• Launch & Market Track Record: Proven track record of successfully managing product launches; experience in the Gastroenterology market is highly preferred.
• Distributor Network
  
  Experience:
  
  Demonstrated experience working with international distributors and indirect sales channels.
• Skills &
  
  Competencies:
  
  Strong project management, analytical, and business acumen with the ability to lead cross-functionally without direct authority.
• IT & Digital Tools: Proficient with Microsoft 365 (Word, Excel, PowerPoint, Teams, SharePoint), CRM systems, and project management platforms (e.g., Asana).
• Languages & Mobility: Fluency in English is required (German and/or French is a plus); willingness to travel internationally.

• An exciting, high-visibility role leading international product launches in a core diagnostic therapeutic area.
• A dynamic, innovative work environment with a collaborative culture, open communication, and flat hierarchies.
• High autonomy to manage launch projects with room for initiative and fast decision‑making processes.
• Comprehensive onboarding, modern infrastructure at our headquarters in Schönenbuch, and attractive employee benefits.