Director of Sales & Marketing

Apex Alliance Hotel Management | Full time

Waldhaus Flims opened in 1877 as the firsthotel in Flims and is one of Switzerland’s historic grand resorts. Set withinthe largest hotel park in Switzerland, in the Graubünden Alps, the resort offers direct access to the LAAX ski area in winter and hiking and bikingtrails in summer.

The resort will reopen in summer 2027 as Waldhaus Flims, Grand Resort & Spa, Curio Collection by Hilton, featuring
143 rooms and suites, a restaurant, bar, spa and 11 event venues for up to 500guests. DOSM FLIMS Ad

We are looking for a commercially driven

Director of Sales & Marketing to lead the market positioning, demand generation and commercial performance of Waldhaus Flims through pre-opening,reopening and beyond.

You will own the resort’s Sales &Marketing strategy, build demand ahead of opening, establish the commercial team and drive performance across all key business segments and revenue streams.

The role requires a strong balance of strategic thinking and hands-on execution, with a clear focus on building aprofitable business mix throughout the year and creating incremental demand forlower-need periods.

• Lead the commercial pre-opening and reopening strategy, building market awareness, demand and a strong business pipeline ahead of opening;
• Drive revenue and market share across all key segments and revenue streams, including leisure, corporate, MICE, groups, travel trade,weddings and social business;
• Lead proactive and reactive Sales activity, developing strategic accounts, new business opportunities, client relationships, partnerships and major commercial agreements;
• Own the Sales & Marketing strategy, annual plan and budget,with clear commercial priorities, measurable KPIs and focus on return on investment;
• Lead positioning, marketing and e-commerce strategy, including digital channels, direct booking opportunities, PR, campaigns,partnerships and Hilton brand platforms;
• Work closely with Revenue Management on segmentation, pricing,distribution, forecasting and business mix, developing targeted strategies for different demand periods;
• Build, lead and develop the Sales & Marketing team, creating aculture of accountability, collaboration, commercial focus and strong execution;

• 7+ years of hotel Sales & Marketing experience in luxury or upper-upscale hotels or resorts, including leadership – a hands-on leader who combines strategy with active marketengagement and day-to-day execution;
• Proven track record in proactive sales,business development and key account management across leisure, corporate,MICE, groups and travel trade – with strong negotiation skills andlong-term client relationships;
• Experience building Sales & Marketingstrategies, budgets and action plans tied to measurable revenue results;commercially minded and data-driven;
• Strong understanding of e-commerce,digital marketing, distribution, direct booking and revenue management;
• Fluent German and English required;
  Frenchor Italian, pre-opening, Hilton and Swiss/Alpine market experience are an advantage.

• A commercial leadership role with real impact,shaping how one of Switzerland’s historic grand resorts reopens and performsunder a new brand;
• You will work closely with the General Manage rand the Apex Alliance commercial and marketing teams, with significantopportunity to shape; and execute the resort’s commercial direction;
• Competitive compensation package aligned with performance,incentives including;
• Discounted accommodation and F&B rates across the Apex Alliance portfolio, as well as Hilton Honors Team Member rates;
• International exposure within a growing hotel management company;
• Career development opportunities across an expanding internationalportfolio;
• Training programs with „Hilton University“.