Senior Marketing Manager - Content & Communications

IDEAL INDUSTRIES, INC. has built a reputation for over a century by crafting iconic tools and practical technology required in aerospace, data communications, electrical, wire processing and construction. The global family of IDEAL brands includes IDEAL Electrical, Anderson Power, and Enatel.

A vibrant and dynamic company, IDEAL is best known for our wire connectors, the gold standard for making electrical connections around the world. Nearly every commercial jet is assembled using IDEAL wire strippers and, as part of the critical equipment on NASA missions, our tools even help NASA astronauts fly to the moon. Most important, our products benefit skilled tradespeople, who reach for IDEAL tools every day.

IDEAL is propelled by the concept of Building an IDEAL World. Our family‑run business is committed to building ideal relationships with customers, employees, and communities by crafting some of our industry's most innovative and trusted tools.

The Sr. Marketing Manager – Content and Communications will lead the development and execution of our content strategy across multiple channels. The focus of this role will be on creating and managing high‑impact content that strengthens our brand, supports sales enablement, and engages our audiences through website, PR, social media, and other owned and earned platforms. This role will oversee agency partners and internal contributors to ensure content is aligned with our brand voice and strategic goals.

Collaborating closely with our internal agency (IMG) to ensure effective execution. You’ll also play a key role in shaping how we communicate our value, using customer insights and performance data to guide decisions and continuously improve.

This role requires a structured thinker who can balance creativity with operational excellence. You should be confident managing multiple stakeholders, driving projects forward, and communicating clearly to influence and align across teams. This role will lead our talented team of Marketing Managers for North America, and our Graphic Design team ensuring all of our events, trade shows, and sales enablement efforts are on brand and aligned with our business objectives.

• Develop and execute a content strategy that aligns with brand, marketing, and sales goals.
• Plan and deliver content across website, social media, PR, and sales enablement channels with consistency and impact.
• Maintain a content calendar that supports campaign and business priorities.
• Collaborate closely with the IMG to ensure effective execution.

• Ensure all content reflects the IDEAL Electrical brand voice, tone, and positioning.
• Support the development of brand narratives and messaging frameworks that resonate with target audiences.
• Collaborate with internal stakeholders to ensure messaging consistency across touchpoints.

• Create and maintain content that supports the sales process, including case studies, product sheets, presentations, and playbooks.
• Partner with sales and product teams to identify content gaps and opportunities.

• Manage external agencies and contractors as needed to deliver high‑quality, on‑brand content on time and within budget and/or provide scope of work to corporate marketing to manage required external agency support.
• Provide clear briefs, feedback, and direction to ensure alignment with strategy and standards.

• Ensure annual marketing plans and quarterly tactical plans are developed and executed on time and on budget in collaboration with the product and corporate marketing teams.
• Plan and manage all in person events (contractor events, trade shows, IDEAL Connections, Philanthropic, etc.) and track impact and reach to maximize effectiveness.

• Develop and execute strategic, integrated, and innovative design solutions across brand touchpoints including web, social media, email, advertising, packaging, and print.
• Ensure team creates cohesive and impactful design executions across all marketing channels and events globally (USA, CA, EMEA).
• Collaborate with…