Senior Marketing Manager – Content & Communications

Senior Marketing Manager – Content & Communications

Base pay range: $/yr – $/yr. This range is provided by IDEAL INDUSTRIES, INC. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

IDEAL INDUSTRIES, INC. has built a reputation for over a century by crafting iconic tools and practical technology required in aerospace, data communications, electrical, wire processing and construction. The global family of IDEAL brands includes IDEAL Electrical, Anderson Power, and Enatel.

A vibrant and dynamic company, IDEAL is best known for our wire connectors, the gold standard for making electrical connections around the world. Nearly every commercial jet is assembled using IDEAL wire strippers and, as part of the critical equipment on NASA missions, our tools even help NASA astronauts fly to the moon. Our products benefit skilled tradespeople, who reach for IDEAL tools every day.

IDEAL is propelled by the concept of Building an IDEAL World. Our family‑run business is committed to building ideal relationships with customers, employees, and communities by crafting some of our industry’s most innovative and trusted tools.

• Develop and execute a content strategy that aligns with brand, marketing, and sales goals.
• Plan and deliver content across website, social media, PR, and sales enablement channels with consistency and impact.
• Maintain a content calendar that supports campaign and business priorities.
• Collaborate with IMG to ensure effective execution.
• Ensure all content reflects the IDEAL Electrical brand voice, tone, and positioning.
• Support the development of brand narratives and messaging frameworks that resonate with target audiences.
• Collaborate with internal stakeholders to ensure messaging consistency across touchpoints.
• Create and maintain content that supports the sales process, including case studies, product sheets, presentations, and playbooks.
• Partner with sales and product teams to identify content gaps and opportunities.
• Manage external agencies and contractors to deliver high‑quality, on‑brand content on time and within budget, and provide scope of work to corporate marketing to manage required external agency support.
• Provide clear briefs, feedback, and direction to ensure alignment with strategy and standards.
• Ensure annual marketing plans and quarterly tactical plans are developed and executed on time and on budget in collaboration with the product and corporate marketing teams.
• Plan and manage all in‑person events (contractor events, trade shows, IDEAL Connections, Philanthropic, etc.) and track impact and reach to maximize effectiveness.
• Develop and execute strategic, integrated, and innovative design solutions across brand touchpoints including web, social media, email, advertising, packaging, and print.
• Ensure team creates cohesive and impactful design executions across all marketing channels and events globally (USA, CA, EMEA).
• Collaborate with Marketing Manager in EMEA & Canada to support the various business objectives.
• Track and report on content performance using relevant metrics (e.g., engagement, traffic, conversions).
• Use insights to optimize content formats, topics, and distribution strategies.
• Conduct regular audits to ensure content remains accurate, relevant, and effective.
• Align stakeholders to share insights across the BU and corporate marketing.
• Work closely with digital, product, and sales teams to align content with broader marketing and business initiatives.
• Support campaign development with compelling content that drives engagement and conversion.
• Establish and maintain efficient content production workflows.
• Continuously improve processes to increase speed, quality, and scalability of content delivery.

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• 10 years’ experience in Marketing, including 3+ years managing a team.
• Proven experience in content strategy and execution across web, social, PR, and sales enablement.
• Strong brief writing and creative direction capabilities.
• Experience collaborating with external partners, agencies, and freelancers.
• Solid understanding of…