Content Strategist

Content Strategist role based in Syracuse, NY. The Content Strategist plays a critical role on the content team. An exceptional writer, with the ability to make complex content digestible and relatable, they will create storytelling and strategic content for flagship digital channels and traditional print materials. They will work with internal/external thought leaders, students, staff, faculty and subject matter experts, as well as multimedia creators, designers, and the digital team on assignments related to topics that ignite the imagination of our key audiences.

These could take a variety of content forms (ex. feature articles, social media posts, data visualizations, videos). This individual will be adept at AP style, all forms of content (Ex. feature stories, campaign content, strategic digital/web content, email communications, social media content, brochures, news, etc.) and will be skillful in writing content that achieves desired outcomes. A creative thinker, they must be able to mine and identify stories from key partners across campus.

This individual must be a strategic thinker who can navigate cross-functionally and represent the team in strategic planning meetings and projects. This will involve running point on project content strategy, assessing content needs and identifying messaging opportunities that map to the strategic vision.

Location: Syracuse, NY |
Pay Range: $60,450 - $65,000 |
Hours: Standard University business hours; 8:30am - 5:00pm (academic year); 8:00am - 4:30pm (summer). Hours may vary based on operational needs.

Job Type: Full-time

• Run point on project content strategy, assess content needs, and identify messaging opportunities that map to the strategic vision.
• Create storytelling and strategic content for flagship digital channels and traditional print materials.
• Develop content across a variety of forms, including feature articles, social media posts, data visualizations, and videos.
• Write across multiple formats (AP style): feature stories, campaign content, strategic digital/web content, email communications, social media content, brochures, and news.
• Collaborate with internal and external thought leaders, students, staff, faculty, subject matter experts, multimedia creators, designers, and the digital team.
• Mine and identify stories from key partners across campus and represent the team in strategic planning meetings and projects.

• Exceptional writing ability with the capacity to make complex content digestible and relatable.
• Adept at AP style and writing across formats, including feature stories, campaign content, digital/web content, email communications, social media content, brochures, and news.
• Creative and strategic thinker who can navigate cross-functionally and identify messaging opportunities that align with the strategic vision.
• Experience identifying stories from partners across campus and writing content that achieves desired outcomes.