Digital Content and Social Media Specialist

Digital Content and Social Media Specialist

Job #: 042491

Location: Syracuse, NY

Pay Range: $64,400 - $71,000

Hours: Standard University business hours: 8:30am - 5:00pm (academic year), 8:00am - 4:30pm (summer). Hours may vary based on operational needs.

Job Type: Full Time

The Digital Content & Social Media Specialist for the Martin J. Whitman School of Management plays a key role in elevating the school's visibility and engagement across digital platforms. This position supports Whitman's strategic marketing goals by developing compelling content for social media, the web, on-campus signage and email; producing photography and video assets; and helping execute an integrated, creative digital strategy that aligns with Syracuse University brand standards.

Working closely with the Executive Director of Marketing & Communications, this role contributes to day-to-day management of Whitman's social channels, assists in content planning, and helps bring fresh creative ideas to life. The specialist collaborates with faculty, staff, students, alumni and campus partners to capture stories that showcase Whitman's academic strengths, community impact and student experience.

The ideal candidate is highly creative, detail-oriented and proactive, with strong digital instincts and a passion for storytelling.

• Bachelors degree in communications, marketing, public relations, journalism, digital media, or related field.
• Experience managing social media platforms in a professional, internship or campus-based setting.
• Photography and videography experience, including familiarity with editing tools (Adobe Creative Cloud, Canva, Cap Cut, etc.).
• Web design experience (Sitefinity, Word Press, etc.)

• Ability to work both independently and collaboratively in a fast-paced environment.
• Strong writing, editing and proofreading skills.
• Strong organizational skills and attention to detail.
• Experience with content management systems (CMS), email marketing platforms and social scheduling tools.
• Basic graphic design skills and familiarity with brand guidelines.
• Experience drafting digital content for higher education or mission-driven organizations.
• Strong understanding of digital trends, social media best practices and emerging platforms.
• Demonstrated ability to build and maintain strong relationships with diverse stakeholders.
• Commitment to the mission and values of the Whitman School.

• Execute day-to-day social media operations, including scheduling, posting, monitoring engagement and responding to inquiries on Whitman's primary channels.
• Support the development of monthly content calendars and social strategy in partnership with the Executive Director.

• Develop high-quality written, visual and multimedia content for Whitman's digital platforms, including social media, email campaigns, newsletters and content for the Whitman website.
• Draft engaging copy and adapt messages for varied audiences and channels.

• Contribute to creative development sessions to generate new social concepts, campaigns and multimedia storytelling ideas that highlight Whitman's academic programs, research, community and student success. Support implementation of strategic initiatives.

• Work with internal partners including Student Experience, Career Services, Admissions, Advancement, IT, faculty and student organizations to gather stories, coordinate content needs, post and execute content, and ensure consistency in messaging and brand representation.
• Maintain high responsiveness in a fast-paced academic environment.

• Track performance of social content using platform insights and reporting tools.
• Provide regular summaries and recommendations to inform ongoing strategy and optimize content engagement.

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150…