Associate Director, Marketing and Communications

Associate Director, Marketing and Communications

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The Associate Director of Marketing & Communications at the Martin J. Whitman School of Management is a key member of the communications team and plays a central role in executing the school’s integrated marketing, branding and communications strategy. Reporting to the Executive Director, this position develops high-impact content that elevates Whitman’s reputation, strengthens engagement and supports priorities across academics, research, admissions, alumni relations and the student experience.

The Associate Director leads editorial planning and storytelling, writing and editing articles, faculty and student features, event coverage and strategic communications across digital platforms. The role also manages major publications, including Whitman’s spring digital magazine and fall School Report.

In collaboration with the school’s graphic designer, communications assistant and digital content/social media specialist, the Associate Director helps coordinate daily communications activities such as website updates, press releases, marketing materials, media relations support and event promotion. The role builds partnerships across departments to ensure consistent messaging, brand alignment and high editorial standards that reflect the goals of Whitman and Syracuse University.

• Bachelor’s degree in communications, journalism, marketing, public relations or a related field.
• 5+ years of professional experience in marketing, communications, editorial content development or a related discipline.
• Experience in higher education communications, marketing, public relations, and/or journalism.

• Familiarity with content management systems (CMS), email marketing tools and project management systems.
• Understanding of digital marketing, SEO principles and evolving communication trends.
• Experience supervising or coordinating the work of interns, assistants or content contributors.
• Comfort working with data, analytics and strategic reporting.
• Event execution experience, including project management, hands‑on event assistance, on‑site interviews, etc.
• Experience managing editorial calendars, publications or multi‑piece content projects.
• Ability to translate complex information, especially faculty research, into accessible, engaging content.
• Strong organizational skills with the ability to manage multiple projects on deadline.
• Ability to work collaboratively with colleagues across academic and administrative units.
• Demonstrated ability to build and maintain strong relationships with diverse stakeholders.
• Commitment to the mission and values of the Whitman School.

Editorial Leadership & Content Development

• Write, edit and produce feature stories, news articles, faculty research profiles, student and alumni spotlights, announcements and event recaps for Whitman’s website and digital channels.
• Ensure accuracy, clarity, tone alignment and adherence to brand and editorial standards.

Strategic Marketing & Communications Implementation

• Assist the Executive Director in executing the Whitman School’s integrated marketing and communications strategy.
• Translate strategic goals into actionable communication plans, campaigns and content calendars that support enrollment, reputation‑building and stakeholder engagement.

Publication Management

• Oversee planning, content development, editing and production of the annual spring digital magazine and the fall School Report.
• Coordinate content workflows, collaborate with internal contributors and ensure high‑quality digital presentation and timely delivery.

Team Collaboration & Project Coordination

• Work closely with the graphic designer, communications assistant and digital content/social media specialist to manage daily workflows, including website updates, press releases, design needs, event execution and promotion, photography coordination and digital asset development.
• Serve as a key point of contact for cross‑school communication requests.

Public Relations & Media Support

• Draft and…