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Programmatic and CTV Specialist

Job in City of Syracuse, Syracuse, Onondaga County, New York, 13201, USA
Listing for: Stirista
Full Time position
Listed on 2026-01-16
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing
Salary/Wage Range or Industry Benchmark: 60000 USD Yearly USD 60000.00 YEAR
Job Description & How to Apply Below
Location: City of Syracuse

Programmatic and CTV Specialist

Stirista

Job Type

Full‑time

Job Summary

As a Programmatic and CTV Specialist, you will serve two main customer types:
Self‑serve DSP users and managed service media clients. For our self‑serve clients, you will use your programmatic experience as a DSP user to provide expert analysis and recommendations. Stirista’s DSP users are sophisticated media professionals whose needs will exercise your full range of programmatic expertise and help you grow as a programmatic expert.

In serving our managed service clients, you will plan, build, launch, and manage multichannel campaigns for Stirista clients. You will analyze client objectives, assets, and requirements, then build and execute strategic and tactical media recommendations. You will have access to an industry‑leading DSP and advanced  solutions and will use those to optimize campaigns to client objectives.

Duties / Responsibilities
  • Work with client services and clients to understand clients’ DSP needs, monitor their usage to proactively identify ways to prevent or address problems, and provide expert programmatic recommendations to maximize their success.
  • Work with sales, client services, and clients to understand clients’ campaign needs and plan multichannel digital advertising campaigns that fulfil those needs. You will focus on programmatic CTV and display, but opportunities will exist for work in paid social media and paid search as appropriate.
  • Build, launch, and manage delivery of primarily programmatic CTV and Display campaigns.
  • Analyze campaign performance against KPIs, finding ways to optimise campaign strategy, tactics, and budgets to improve performance and efficiency, and implement those optimisations.
  • Build client‑facing reports and communications that effectively convey campaign results and recommendations for evering performance. Measurement will include media delivery and performance against online and offline business results.
Requirements
  • A deep understanding of programmatic media buying, including hands‑on experience building and managing campaigns, troubleshooting problems, and managing inventory in DSPs and/or SSPs.
  • Ability to function well in a high‑paced, stressful environment with multiple demands, shifting priorities, ambiguity, and rapid change.
  • Excellent written and verbal communication skills.
  • Working constructively with other team members to help think through planning, optimisation, and troubleshooting.
  • Proficient with Google Workspace suite, Microsoft Office suite, and related software.
Education and Experience
  • 1 or more years’ experience directly working with programmatic ad buying tools (DSP, SSP).
  • Experience selecting and recommending audiences for digital advertising campaigns.
  • Experience with paid social media or paid search platforms is a differentiator.
  • Bachelor’s degree in a technical or business‑related field is preferred.
Salary

65,000‑75,000

Seniority level

Entry level

Employment type

Full‑time

Job function

Other

Industries

Advertising Services

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