Account Director

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Full Time Syracuse, NY, US

3 days ago Requisition

Salary Range: $ To $ Annually

Mower is a fiercely independent, 100% employee-owned, full-service advertising, marketing, and public relations agency with team members located across the United States.

Our team is seeking an Account Director
to provide strategic leadership across major client relationships and integrated marketing programs. This individual will serve as a trusted client partner, developing a deep understanding of clients’ businesses, industries, challenges, and opportunities while bringing together the right agency disciplines to deliver smart, effective solutions.

Integrated media expertise will be particularly important in this role
. The Account Director should be comfortable leading clients and internal teams across complex, multi-channel programs and understand how paid, owned, and earned channels work together to achieve business and marketing objectives. The ability to confidently discuss media strategy, performance, optimization, and measurement with both clients and agency specialists is essential.

The ideal candidate is a strategic, curious, and confident client leader who builds strong relationships, brings valuable insights and ideas to clients, and knows how to lead cross-functional teams toward shared goals. They are equally comfortable discussing big-picture strategy, integrated media and campaign performance, navigating challenging situations, managing account financials, and identifying opportunities to grow client relationships.

Experience working with energy, utilities, sustainability, or related industries would be particularly valuable, but is not required.

Other duties may be assigned.

Client Relationship & Strategic Leadership

• Lead the overall health of assigned client relationships while providing senior-level oversight of day-to-day account management.
• Build positive, lasting client relationships based on a deep understanding of clients’ businesses, industries, marketing objectives, and challenges.
• Serve as a trusted advisor by bringing clients insights, perspectives, and recommendations that add value beyond the immediate assignment.
• Partner with Mower Insight and other agency disciplines to provide strategic planning and direction across assigned accounts.
• Develop and present strategic, creative, integrated media, and marketing recommendations to clients.
• Navigate complex or challenging client situations with professionalism, sound judgment, and a solutions-oriented approach.
• Plan and lead formal and informal client presentations, meetings, and strategic discussions.

Integrated Marketing, Media & Account Leadership

• Lead the development and implementation of integrated marketing communications plans aligned with client business and marketing objectives.
• Demonstrate strong integrated media fluency and the ability to connect media strategy and channel recommendations to broader client objectives.
• Partner closely with Media and Performance Marketing teams to help clients understand media strategy, channel mix, audience approach, investment, performance, optimization, and measurement.
• Understand how paid, owned, and earned channels work together and help ensure media is integrated with creative, content, public relations, digital, and other marketing efforts.
• Translate media performance, analytics, and campaign results into meaningful client conversations, insights, and opportunities.
• Partner across Insight, Creative, Project Management, Media, Performance Marketing, Public Relations, Public Affairs, and other agency disciplines to develop and…