Shopper Marketing Strategist at Pinckney Hugo Group, LLC

Shopper Marketing Strategist job at Pinckney Hugo Group, LLC. Syracuse, NY.

(This position will be based out of our Syracuse, New York or Rochester, New York offices, or Remote)

We are looking for a talented Shopper Marketing Strategist to join our growing team at PHG!

The Shopper Marketing Strategist role will be a cross‑functional position that sits between our media department, analytics team and account management team working our retail / CPG client accounts.

• Oversee shopper marketing programs for agency clients, including couponing, in‑store, retailer‑specific partnerships, and other relevant in‑store and digital shopper platforms
• Manage program budgets, performance, optimizations and reporting
• Collaborate with internal agency teams across departments to support holistic planning for each campaign or program
• Utilize data from historical programs, platform & industry benchmarks, and ongoing campaigns to best analyze performance and make strategic recommendations
• Interface with client for strategy or report presentations, as needed
• Maintain agency POVs on shopper programs, platforms and state of the industry

• Strong understanding of shopper marketing campaigns, platforms and industry landscape
• Strong understanding of Retail Media Networks (RMN)
• 3+ years of experience directly managing shopper marketing programs
• Shopper marketing platform experience is a must (Catalina, iBotta, Fetch, Neptune Retail Services, Vestcom and more)
• Retail media experience is a must (Walmart Connect, Kroger Precision Marketing, Instacart, HEB Retail Media, Target Roundel, Albertson's Media Collective and more)
• Bachelor’s degree in shopper marketing, advertising, marketing, media, business or related degree
• Outstanding organizational skills
• Strong detail management
• Excellent written and verbal communications ability
• Ability to work independently and as part of a team is a must
• Ability to analyze and solve problems

• Hybrid work – split your week between working in our office or at home
• Generous PTO policy, including flex time
• Paid parental leave
• Medical, vision, dental benefits
• Resources for savings and investments such as our 401(k) plan with company match
• Company-sponsored events and swag
• Dog friendly work environment
• Opportunities to learn, develop, network, and connect

Total compensation for this role is designed to be competitive with the market. The anticipated salary range for this Syracuse, NY-based position is $85,000 to $95,000 per year. The final offer will depend on the candidate's experience, skills, abilities, and geographic location, along with other business and organizational considerations. PHG also provides a comprehensive benefits package; for more information, please visit our website.

At Pinckney Hugo Group, we believe that diversity improves our agency and helps us to better serve our clients by offering different views, perspectives and experiences. We are committed to creating a diverse environment and team, and aspire to better reflect the brands and people we serve. We strongly encourage people of color, members of the LGBTQAI+ community, people with disabilities and other underrepresented groups to apply to join our team.

No matter who you are, you'll find opportunity here. We'll empower you to work on amazing brands with incredible teams, all while giving you the space you need to make this time whatever you want it to be.