Manager District Sales-Goya

The Retail District Manager (Goya) leads, coaches, and supports a high-performing field team to deliver surge coverage and execute project assignments across the designated territory. Ensure the territory is staffed and deployment-ready by recruiting, onboarding, and maintaining an active pipeline of qualified representatives. Drive consistent, on-time, and accurate execution by monitoring progress through reporting tools, conducting field and store visits, and addressing issues quickly.

Partner with internal teams to maintain accurate documentation and timely submissions that support payroll processing and client billing. This role provides strategic oversight and hands-on leadership to ensure consistent, high-impact execution of Goya's sales and merchandising strategies within Walmart.

Job Duties:

• Recruit and build talent pipelines by leveraging multiple sources to identify qualified representatives in each territory.

• Interview prospective employees and complete all applications and required onboarding paperwork.

• Create and maintain a representative database for each territory.

• Assign and deploy surge projects and home-store coverage as needed.

• Assemble project mailings and submit them to the Mail Coordinator for each project assigned to your territory.

• Conduct field and store visits to train representatives and evaluate project and home-store completion.

• Ensure each project is completed by the due date to the client’s expectations, and that all data is entered accurately.

• Always maintain the deployment file at 100% accuracy, including project status, mailings, and completion updates.

Minimum

Education Requirements:

• Bachelor of Arts or Science Degree or equivalent experience required.

Experience Requirements:

• 5 years retail selling and merchandising experience with CPG (Consumer Packaged Goods) companies.

Knowledge, Skill, and Ability Requirements:

• Must have a valid driver’s license and be able to drive a car for an extended period of time.

• Must be available for overnight travel.

• Must be available for weekend work and holidays (Demos, Food Shows, or Special Client Programs).

• Must be willing and able to work in extremely cold conditions (i.e., refrigerated and freezer sections of retail stores).

• Must have excellent verbal and written communication skills.

• Must be able to recognize and understand issues and develop a process to solve the problem at hand.

• Must walk, stoop, kneel, reach, pull, grasp, and stand daily. Must have good vision, dexterous use of both hands and be able to operate a calculator, fax machine, telephone, copier, hand truck, pallet jack, hammer, screwdriver, drill, and case cutter.

• Must be able to stand and/or walk for extended periods of time.

• Ability to operate photo lab equipment

• Advanced computer skills including Word and Excel and other workplace communication tools

• Prefer someone with experience in managing an MSO company.

CROSSMARK is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and food service agencies reimagining the way people connect with brands at every point in their shopping journey.

At CROSSMARK, we help leading brands grow by connecting them with shoppers where it matters most—in stores and online. As a trusted sales and marketing agency, we specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data-driven insights.

We value our people by recognizing everyday wins and fostering a supportive, collaborative environment—both in person and online. Here, achievements are celebrated, work-life balance is prioritized, and everyone feels valued. Diversity is our strength—it fuels innovation, unlocks our potential, and…