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Digital Marketing Lead
Job in
Tacoma, Pierce County, Washington, 98417, USA
Listed on 2026-10-08
Listing for:
Modelsturkiye
Full Time
position Listed on 2026-10-08
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing -
IT/Tech
Digital Marketing, Social Media Marketing
Job Description & How to Apply Below
- Develop and execute comprehensive digital marketing campaigns, including paid media, social media, and content marketing.
- Collaborate with cross-functional teams to align campaign objectives with overall business goals.
- Manage an ongoing content calendar and messaging hierarchy across diverse customer personas
- Utilize A/B testing and other optimization strategies to enhance campaign performance.
- Lead the planning and execution of email marketing campaigns, including segmentation, personalization, and automation.
- Create compelling email content and visuals in collaboration with the creative team.
- Implement best practices for email deliverability and list management.
- Monitor and analyze campaign performance metrics, providing regular reports with actionable insights.
- Use data-driven insights to optimize campaigns and improve overall marketing effectiveness.
- Implement tracking mechanisms to measure and report on email marketing KPIs.
- Develop and optimize customer journey maps, ensuring a cohesive and engaging experience across all touchpoints.
- Implement strategies to nurture leads and drive customer retention through email campaigns.
- Budget Management:
- Manage the budget for digital marketing campaigns, ensuring cost-effectiveness and maximizing ROI.
- Track and report on campaign expenses, providing recommendations for budget allocation.
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