Senior Director of Product Marketing

We empower manufacturers with software grounded in deep industry insight to unlock the full potential of their business and strengthen the communities they serve.

Win Together, Lead with Care, Embrace the Pace and Say It, Do It

Pro Shop ERP is the system of execution built exclusively for precision machine shops. Trusted by more than 700 manufacturers across aerospace, defense, medical, and energy, Pro Shop helps shops capture institutional knowledge, uphold compliance on the floor, and run more predictably - without depending on who happens to be there. Learn more at

Marketing

CMO

The candidate must be located in the United States or Canada. We are unable to pursue candidates in the following states and provinces:
California, New York, and Quebec.

Full-time/salaried

Pro Shop did one of the hardest things a software company can do right now: we rebuilt our product on AI instead of bolting it on, and launched Chip - an AI that learns how a shop runs and makes that knowledge available to everyone on the floor. That gave us a portfolio that spans execution, intelligence, and compliance, and a category question this market hasn't settled yet.

We're hiring a Senior Director of Product Marketing to help provide the answer. Reporting to the CMO as a core member of the marketing leadership team, you'll own product marketing end to end. Launches, naming, packaging, positioning, competitive intelligence, win-loss, and the customer research that tells us what the market believes. In practice, you set the words the entire company uses: what we call things, what we claim they do, and most importantly why a shop owner should care.

Marketing, Sales, Product, and Customer Success all will use what you produce. This is a builder role. We're a small team trying to do a lot. You will be the only, and senior-most, product marketer in the company and be expected to shape the function and the operating rhythm. The right person pairs sharp strategic instincts with unusually strong execution and a data-driven mindset.

Our buyers are shop owners and operations leaders who have been sold to their entire careers and can spot vendor language instantly, so clarity and authenticity will help us win every time. Experience in, or marketing to, machine shops, manufacturers, or another technical, regulated industry is a significant advantage.

• Go-to-Market Strategy & Launch:
  • Set the launch strategy and tiering model for everything we ship, from a full category launch down to a release note, and orchestrate Product, Sales, Marketing, and CS to execute it.
• Naming & Packaging:
  • Own the product vocabulary and how new capabilities are named, bundled, and packaged, partnering with other needed departments on pricing, including how we introduce change to an existing install base without inserting confusion.
• Market & Competitive Intelligence:
  • Harness our standing intelligence practice that’s instrumented and largely automated and continue to cover competitor monitoring, win/loss analysis, and battle cards the sales team uses. Feed what you learn back into marketing and product strategies.
• Win‑Loss & Customer Research:
  • Partner with Product on our first-party research program and early‑access customer cohorts as instruments for learning about the market. Turn what customers tell us into positioning, published evidence, and real influence on what gets built.
• Positioning & Messaging:
  • Own portfolio‑level positioning, value identification, and messaging across Pro Shop and Chip (our AI product), and keep it consistent from the website to the demo to the renewal conversation.
• Enablement Content & Narrative:
  • Own the…