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Senior Sales Executive

Job in Tacoma, Pierce County, Washington, 98417, USA
Listing for: Martindale-Avvo
Full Time position
Listed on 2025-12-14
Job specializations:
  • Sales
    Business Development, Sales Development Rep/SDR, Sales Representative, B2B Sales
Salary/Wage Range or Industry Benchmark: 130000 - 160000 USD Yearly USD 130000.00 160000.00 YEAR
Job Description & How to Apply Below

Martindale-Avvo is seeking a high-performing Senior Account Executive (SAE) to join our Acquisition Sales organization. This role is designed for experienced sales professionals who excel at consultative, ROI-driven selling in a fast-paced, competitive environment. As an SAE, you’ll be responsible for acquiring new law firm clients, positioning Martindale-Avvo’s suite of digital marketing solutions, and consistently exceeding revenue goals while modeling best-in-class sales execution.

The legal industry is evolving rapidly, and attorneys are looking for trusted partners to help them compete in an increasingly digital-first market. Our Senior Account Executives are at the forefront of this transformation – helping law firms expand visibility, win new clients, and measure ROI through Martindale-Avvo’s marketing and advertising solutions.

What You’ll Do
  • Drive new business acquisition through high-volume outbound prospecting, consultative discovery, and tailored solution presentations.
  • Lead with ROI and consultative value: position Martindale-Avvo’s advertising, websites, and digital marketing products in a way that connects to firm-specific growth goals.
  • Own the full sales cycle: from prospecting and qualifying through discovery, proposal, negotiation, and closing.
  • Master pipeline management: maintain disciplined activity, pipeline accuracy, and forecasting within Salesforce.
  • Leverage data-driven insights: use metrics, reporting, and market trends to target opportunities and improve client outcomes.
  • Negotiate with confidence: handle objections, present competitive differentiation, and close deals at or above minimum pricing thresholds.
  • Act as a peer leader: model sales excellence, share best practices and mentor new hire Account Executives.
  • Adapt and thrive through change: embrace new sales tools, evolving buyer behaviors, and product launches with agility and resilience.
What You Bring
  • Preferred 5+ years of B2B inside sales experience, including 2–3+ years of closing experience with a proven track record of consistently exceeding quota.
  • Strong consultative selling skills with the ability to uncover business pain points, articulate ROI, and deliver compelling solution presentations.
  • Demonstrated ability to manage a short-to-medium sales cycle (2–6 weeks) while maintaining high activity levels.
  • Proven success in new business acquisition — cold calling, objection handling, pipeline creation, and disciplined follow-up.
  • Technical proficiency:
  • Fluency in Salesforce (or equivalent CRM) - building reports, maintaining pipeline hygiene, and pulling insights for decision-making.
  • Strong working knowledge of Outreach or other sales engagement tools.
  • Comfort with Google Suite and other productivity platforms.
  • Excellent communication skills: professional verbal presence, confident presentations and on-video demos, and polished written follow-up.
  • High resilience and growth mindset - competitive, coachable, and committed to continuous improvement.
  • Background in digital marketing, SaaS, or SMB marketplaces preferred.
  • Uncapped commission with OTE $130-160K for top performers
  • 3 weeks paid vacation, sick days, paid holidays, and sick leave (where applicable)
  • Medical, dental, vision, and life insurance benefits
  • 401(k) plan with a company match
  • Accessible leadership team and transparent career growth paths
  • Recognition programs, performance incentives, and professional development opportunities
  • Dog-friendly office (Seattle), company-paid ORCA card, and free in-office snacks
About Internet Brands

Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories:
Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets;
Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and Cars Direct, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients.

The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.

Internet Brands and its wholly owned affiliates are an equal opportunity employer.

For more information, please visit

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Position Requirements
10+ Years work experience
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