Digital Officer

The role of Digital Officer plays a key role in supporting the delivery and continuous improvement of The Children's Trust's digital communications. Working closely with the Digital Manager and wider Marketing and Communications team, the postholder will help ensure our website, email marketing and other digital activity are engaging, accessible, user-focused and aligned with organisational priorities and brand guidelines.

The role will support the day-to-day management of the charity's websites maintaining high-quality, up-to-date content with a strong user experience, alongside contributing to integrated marketing and communications activity through digital channels, including email and paid digital support. Using analytics and insight, the Digital Officer will help monitor performance, identify opportunities for optimisation and support data-driven decision making to enhance reach, engagement and user journeys.

This role requires a highly organised and detail-oriented individual with a strong understanding of digital best practice, who can work collaboratively across teams and manage multiple priorities effectively while contributing to the ongoing development of The Children's Trust's digital presence.

This role is not open to sponsorship.

Staff benefits include shuttle bus, and more Read more below.

Role Requirements

Website management

• Support the day-to-day running of the charity's websites, managing updates from across the organisation and ensuring continuous improvement and development of content, layout and structure.
• Support the Digital Manager to work with teams across the charity to ensure all website content is fresh, up-to-date and in line with our key messages, style and tone of voice.
• Support Digital Manager with ensuring websites are compliant, secure, accessible, user-friendly and aligned to brand, communications and organisational objectives.
• Produce content that complies with Web Content Accessibility Guidelines (WCAG 2.1 - Level AA) and help promote web accessibility throughout the Organisation.
• Build and maintain online forms, e.g. donations, event entries and data capture.

Campaigns and email marketing

• Assist the Digital Manager and Senior Marketing Manager with paid digital activity on small scale campaigns, covering areas such as paid social and Google ads or search campaigns and boosted posts.
• Contribute to marketing and communications plans for campaigns and projects.
• Support with review and delivery of email communications produced across the organisation to ensure they meet brand and best practice guidelines.
• Support with the creation and management of email communications using Dot Digital.
• Optimise performance through A/B testing, segmentation and analytics.
• Collaborate with the Digital Manager to support and ensure effective targeting, segmentation and retargeting in our email marketing and paid campaigns.
• Support Digital Manager with the day-to-day running and long-term development of our Google Grants account and campaigns.
• Identify opportunities to improve reach, engagement and supporter retention.

Wednesday 29th July and Thursday 30th July

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How to Apply

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Terms and Conditions

Strictly no agencies, please.

As we often receive high levels of applicants for our roles, we regret that we will only be able to contact those applicants who are shortlisted for interviews. Therefore, if you have not heard from us within 2 weeks of the closing date, please assume you have not been shortlisted for an interview on this occasion.

About Us

The Children's Trust is the UK's leading charity for children with acquired brain injury, providing expert rehabilitation, education, therapy, and care at our national specialist centre in Tadworth, and to children and their families across the UK, via our Brain Injury Community Service.

Boasting a beautiful 24-acre site in Surrey, we are located just outside of London, close to the M25 (accessible via Junction 8, A217 to Tadworth) and easily accessible via National Rail, by way of:
Clapham Junction, Sutton, and Epsom.

Staff Benefits

The work we do is highly rewarding, and in addition to an attractive salary, we offer a valuable range of benefits, including our staff flexible benefits platform, on-site nursery, free eye tests, enhanced Maternity and Paternity Pay, time out days for those experiencing menopause symptoms and time off for gender reassignment.

We also offer additional annual leave days for those with long service, with entitlements ranging from 35 to 41 days (including bank holidays) depending on your length of service.

Other benefits include free on-site parking; a staff shuttle service from Epsom and Sutton train stations to Tadworth Court, subsidised cafeteria, on-site staff accommodation (subject to availability), the ability to retain your NHS pension (where applicable), Teacher's pension (where applicable) or the opportunity to join an alternative scheme, and the opportunity to develop your career in a supportive and collaborative…