Product Marketing Manager - Stock Plan Services

Product Marketing Manager - Stock Plan Services

Join to apply for the Product Marketing Manager - Stock Plan Services role at Fidelity International
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Job Type: Permanent

Final date to receive applications: 17 January 2026

With a global presence across more than 25 locations around the world, Fidelity International (FIL) provides investment services and retirement expertise to everyone from central banks and financial institutions to wealth managers and private individuals. We’re proud to have been helping our clients build better financial futures for over 50 years.

With FIL’s Global Platform Solutions (GPS) our vision is to be a leading, multinational provider of investment solutions, wealth management and retirement services, offering our customers the very best of Fidelity. The Customer Growth and Retention Marketing Team play a crucial role in developing and deploying strategies to accelerate revenue generated from Prospects, our Investors and Members by attracting new prospects and retaining our customers to become their Pension and Investment Platform of choice.

It’s about helping customers build the life they want and empowering them to feel engaged with their future and investments.

Stock Plan Services is a strategic priority for Fidelity. It provides global share incentive schemes for employees and supports the employer (sponsor) and their employees (participants) with reward and recognition. This role will work with our colleagues in the US to provide financial education and investing services for employees based in the UK. Our goal is to help them make the most of their share awards and create a better financial future through Fidelity’s Personal Investing and Wealth Management services, including ISAs, Pensions (SIPP), guidance and advice services that build lifelong relationships.

The role supports the strategy for our Stock Plan Services personal investing business and the execution of the product marketing strategy for SPS, ensuring seamless collaboration across all marketing teams to achieve product-level and customer-level goals.

• Product Marketing Strategy Development:
• Work with the wider business and marketing teams to support the development of the overarching product forecasting for the year with a phased approach across each share save scheme.
• Supports the creation and execution of the product marketing strategy for SPS, ensuring it aligns with business objectives and delivers expected product-level and customer-level goals.
• Develop an integrated, overarching annual marketing plan across all teams, facilitating effective collaboration and execution across the wider marketing teams.
• Cross-Team
  
  Collaboration:
• Work closely with broader marketing teams, consulting on their plans to ensure alignment with the overarching strategy and optimal performance.
• Support the running of the weekly content calendar calls where all teams feed in activity to ensure no crossover from a contact strategy and any delays are shared which may impact performance of your overall plans.
• Foster a collaborative environment to drive cohesive marketing efforts and shared success.
• Build excellent working relationships with key stakeholders across Fidelity and globally across our Stock Plan Services business, including those in more senior positions.
• Performance Management and Reporting:
• Support the product-level performance tracking, planning, and analysis, providing upstream and downstream insights. You are not the owner of campaign MI, or post campaign analysis (PCAs), but you are the owner at a business level.
• Support in the preparation of leadership reports, detailing performance metrics, trends, and strategic recommendations.
• Marketing Initiatives Deployment:
• Plan and execute product-specific marketing initiatives, own the content of the SPS product flat site pages and marketing collateral.
• Support the development of the value proposition and product messaging for SPS participants.
• Work closely with the performance marketing team to optimise product journeys for both prospects and existing customers.
• Ensure initiatives are…