Director of Communications and Marketing

Type:

Type:
Full Time

Contact Name:

Contact Name:
Talladega College Office of Human Resources

Talladega College seeks an innovative, visionary, and strategic communications individual to

serve as its Director of Communications and Marketing. Reporting to the Vice President for

Institutional Advancement, the Director serves as the College's senior communications and

marketing leader and is responsible for advancing the institution's reputation, brand, visibility, and

strategic communications agenda.

The Director of Communications and Marketing provides executive leadership for all institutional

communications, marketing, media relations, branding, digital strategy, creative services, web

communications, and crisis communications. The Director of Communications and Marketing

develops and executes integrated communications and marketing strategies that support the

College's strategic priorities, enrollment growth, fundraising initiatives, alumni engagement,

corporate partnerships, and institutional advancement efforts.

Working closely with the President, senior leadership, faculty, staff, students, alumni, and

external stakeholders, the Director ensures a consistent institutional voice while enhancing

Talladega College's national visibility and reputation.

Essential Duties and Responsibilities

Strategic Communications and Brand Leadership

Provide strategic leadership for the College's communications, marketing, branding, and public relations functions.

Develop, implement, and evaluate a comprehensive institutional communications and marketing strategy aligned with the College's Strategic Plan and institutional priorities.

Strengthen and protect the College's brand by ensuring consistent messaging, visual identity, and institutional storytelling across all communications.

Develop measurable communications and marketing objectives and evaluate effectiveness through data, analytics, and return on investment (ROI).

Conduct market research and competitive analyses to strengthen institutional positioning and increase brand awareness.

Provide leadership for crisis communications planning and institutional reputation management.

Marketing, Media Relations, and Digital Communications

Direct the College's integrated marketing, advertising, public relations, publications, creative services, multimedia, and digital communications initiatives.

Oversee institutional media relations and serve as the College's official spokesperson, as appropriate.

Build and maintain productive relationships with local, regional, national, and higher education media.

Oversee the College website, digital communications, email marketing, social media strategy, and emerging communications technologies.

Utilize data analytics and industry best practices to enhance communications effectiveness, audience engagement, and institutional visibility.

Institutional Collaboration

Collaborate with executive leadership and campus stakeholders to develop strategic communications that advance the College's mission, institutional priorities, and reputation.

Support institutional initiatives through integrated communications, marketing, stakeholder engagement, and public outreach.

Foster collaborative relationships with faculty, staff, students, alumni, trustees, and external partners to strengthen institutional engagement and communications effectiveness.

Leadership and Administration

Provide strategic leadership, supervision, mentoring, and professional development for Communications and Marketing staff.

Develop departmental goals, budgets, operational plans, assessment reports, and performance measures.

Manage relationships with external agencies, consultants, photographers, videographers, advertising partners, and other…