Marketing Analytics Data Scientist

Develop advanced analytics and machine learning capabilities to improve customer experiences and marketing performance across Publix channels.

• Develop and implement scalable data science analytical solutions using machine learning and artificial intelligence to automate and optimize business processes and improve efficiency and financial results
• Provide research-based consultation and recommendations to support customer interface personalization across Publix
• Contribute to the design and measurement of customer personalization programs at the Marketing channel, omni-channel, product hierarchy, and store level
• Analyze customer, transaction, and campaign data to uncover trends and patterns in marketing campaign performance and customer behavior
• Build learning systems that monitor data flows and respond to changes in customer preferences, network constraints, and business objectives
• Manipulate large datasets to discover and extract business insights using data mining
  , statistics
  , and machine learning techniques
• Develop scalable, efficient processes for large-scale data analysis, model development, and model implementation
• Analyze and troubleshoot highly complex systems to improve accuracy
  , performance
  , and integration with updates to other enterprise systems

• Lakeland, FL (remote)
• Publix can offer virtual/remote employment in:
  FL, GA, AL, TN, SC, NC, VA, KY

• USD 12,220 per month