Senior Manager, Field Marketing

About Acrisure

A global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringing cutting-edge technology and top‑tier human support together, we connect clients with customized solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, mortgage services – and more.

In the last twelve years, Acrisure has grown in revenue from $38 million to almost $5 billion and employs over 19,000 colleagues in more than 20 countries. Acrisure was built on entrepreneurial spirit. Prioritizing leadership, accountability, and collaboration, we equip our teams to work at the highest levels possible.

Acrisure is seeking a Senior Manager, Field Marketing, North America Retail (NAR) to lead a regional Field Marketing pod and ensure consistent, high‑quality local activation of NAR’s go‑to‑market strategy. This player/coach role owns the regional content calendar, prioritizes all field marketing work, sets event strategy, and aligns directly with Division Sales Leadership. The Senior Manager is accountable for ensuring the team drives measurable commercial impact—including new prospects, cross‑sell and upsell progression, and stronger client retention—and leads the structured feedback loop that informs Marketing, PMM, GTM, Product, and Industry Specialty teams.

This role requires strong strategic judgment, ruthless prioritization, and the ability to translate enterprise strategy into locally relevant execution.

Leadership & Prioritization:
Lead and coach Field Marketing Managers across assigned regions or industries. Set focus, allocate work, and ensure consistency and quality across all regional activation. Act as a player/coach for high‑impact initiatives, strategic accounts, and complex marketing needs. Ruthlessly prioritize efforts based on business impact, not volume of requests.

Intake Ownership & Operational Excellence:
Own the Field Marketing intake process, triaging, routing, and prioritizing all FM requests. Ensure requests align with divisional priorities and GTM objectives before assigning work. Design and refine processes for localisation, campaign setup, execution, and repository management. Establish governance standards and usage tracking to improve efficiency and reduce rework.

Regional Strategy & Content Calendar Ownership:
Own the regional content calendar and ensure strong alignment with national GTM and division needs. Translate national campaigns, value propositions, and product launches into strategic regional activation plans. Optimize messaging and collateral for local relevance, competitive dynamics, and buyer needs. Ensure field teams prioritize programs tied to pipeline generation, cross‑sell, and retention.

GTM Activation & Sales Partnership:
Oversee regional activation of GTM plays to generate new prospects, accelerate cross‑sell/upsell, and strengthen retention. Partner directly with Sales Leadership to identify key opportunities, accounts, and market needs. Ensure high adoption of collateral, campaigns, and messaging across Advisors and divisions. Provide strategic support for major accounts, including tailored messaging, content, and event strategy.

Event Strategy & Cross‑Functional Alignment:
Own regional event strategy, standards, and prioritization across Divisions. Partner with Sales to define account‑based event approaches (round tables, executive dinners, workshops). Ensure events reinforce the Acrisure value proposition and support measurable revenue goals. Coordinate closely with PMM, GTM, Creative, and other supporting teams for seamless execution.

Insights & Feedback Loop:
Lead a structured feedback loop capturing competitive intelligence, buyer objections, client needs, and Advisor insights. Synthesize findings into actionable recommendations for Marketing, PMM, GTM, and Product teams. Measure performance of regional campaigns and events; recommend scaling, refinement, or sunset of programs. Support segmentation, ICP development, messaging refinement, and regional investment decisions with field‑informed insights.