Senior Product Manager

Job Title:

Senior Product Manager

Location:

Leading Response Headquarters - Tampa, FL 33634 (Hybrid)

Employment Type:

Full Time

Reports to:

CDTO

Leading Response is a premier performance marketing company connecting consumers at critical life moments – legal, financial, healthcare, and senior living – with the right professionals at the right time. We deliver measurable results for our clients through a powerful mix of data science, digital channels, and direct-response expertise. As we accelerate our product‑led growth strategy, we are looking for a world‑class Senior Product Manager who brings the rigor, creativity, and velocity of top‑tier technology companies.

This is not a typical product role. You will own the full product lifecycle – from identifying unmet consumer and client needs to shipping differentiated online and offline performance marketing products  will have the strategic latitude of a startup founder combined with the resources and data infrastructure of an established market leader. You will be expected to drive both revenue growth and customer outcomes, with a clear mandate to move fast, experiment boldly, and build products that win.

The long‑term vision is to build the definitive consumer‑to‑professional matching platform in high‑stakes verticals – and this PM will be instrumental in defining what that platform becomes. You will have clear product ownership, a dedicated engineering pod, and a direct seat at the table for roadmap and investment decisions.

Product Strategy & Vision

• Define and own the product roadmap for our online and offline performance marketing portfolio – balancing innovation with execution.
• Craft a compelling 1‑3 year product vision aligned to market trends, competitive dynamics, and Leading Response’s growth ambitions.
• Evaluate build, buy, or partner options with analytical rigor; recommend and champion the path that maximizes speed‑to‑value.
• Identify and validate new product opportunities through customer discovery, data analysis, and competitive intelligence.

Discovery & Customer Obsession

• Lead deep customer discovery to develop rich personas, surface pain points, and map the decision journey for both consumers and professional‑services clients.
• Translate qualitative and quantitative insights into sharp problem statements and product hypotheses.
• Champion a culture of continuous feedback – closing the loop between product, marketing, and sales to ensure the market’s voice shapes every decision.
• Establish a rigorous A/B testing and experimentation framework to de‑risk decisions and accelerate learning.

Execution & Delivery

• Write crisp, high‑quality PRDs and user stories that engineering, design, and data teams can execute with confidence and speed.
• Drive prioritization and trade‑off decisions – ruthlessly managing scope, sequencing features for maximum impact, and protecting delivery velocity.
• Orchestrate cross‑functional squads across engineering, data science, marketing, and sales; align stakeholders from ICs to ExCo on a shared product direction.
• Launch products end‑to‑end: positioning, pricing, go‑to‑market, sales enablement, and post‑launch iteration.

Analytics & Growth

• Define KPIs and north‑star metrics for every product; build dashboards and reporting cadences that keep the team outcome‑oriented.
• Use quantitative modeling, funnel analysis, and cohort studies to surface growth levers and diagnose underperformance.
• Drive measurable revenue, margin, and market‑share outcomes through a combination of new product launches and optimization of existing portfolio.
• Stay at the leading edge of performance marketing innovation, ad‑tech, and consumer behavior – briefing leadership on emerging trends and competitive…