Digital Producer

Overview

WFLA News Channel 8 is looking for a video-savvy Digital Producer with top-notch writing skills who thrives in a fast-paced environment and has a vision for what news and other content can and should be on digital, social, and streaming platforms. If you’re outside of the box, we want to hear from you!

WFLA digital producers are leaders in the newsroom. They enterprise and develop quality original content that follows the highest journalistic standards and provides a rich experience for our audience. They’re storytellers who are plugged into the community and crush it when it comes to social listening. Digital producers are all about our audience members whenever and wherever they are, and on whatever device they’re using.

The person who joins us in this position will have an audience-first approach in producing and sharing  content across all platforms including the News Channel 8 CTV app. We operate as one content team in our newsroom, which means the digital producer will work closely with other content creators including broadcast producers, photojournalists, and reporters. Our digital producers are at the core of the flow of information and are in continual contact with members of our community and are key in communicating things out to the entire content team.

• Produce audience-first, engaging storytelling through digital articles, videos, social media, push alerts, live streams, and interactive elements
• Social listening: monitor social chatter and track trending stories via Chartbeat, Google Trends, and our social media platforms; report findings to newsroom
• Urgently and aggressively report news online as it happens
• Focus on accuracy and balance in stories and social content through copy editing and training of staff
• Produce, shoot, and/or edit videos for  digital and streaming platforms
• Generate web traffic through SEO best practices, website management, app management, push notifications, and application of advanced social media skills
• Work with all newsroom team members on content coverage, digital-broadcast coordination, and social listening
• Use digital and social analytics to inform editorial decisions
• Implement best practices on WFLA digital, streaming, and social media platforms
• Ensure newsroom upholds journalistic integrity and the WFLA brand across platforms
• Other duties as assigned by Manager

• Two years of experience in digital content and journalism
• Strong multi-tasking abilities
• Organized, technical problem solver and quick decision-maker
• Capable of researching, interviewing, and writing original news articles
• Knowledge of SEO best practices and AP Style
• Enjoys working in teams and has excellent interpersonal skills
• Ability to learn new technology and applications independently and quickly
• Strong communicator
• Some schedule flexibility (nights, weekends, early mornings)
• Regularly meets measurements of success
• Understanding of Adobe Analytics;
  Chartbeat experience a plus
• Proficiency in MS Office; HTML experience a plus
• Basic proficiency in the Adobe suite a plus

• Entry level

• Full-time

• Marketing, Public Relations, and Writing/Editing
• Industries:
  Broadcast Media Production and Distribution