Senior Paid Media Strategist

Senior Paid Media Strategist

As the Senior Paid Media Strategist, you are a knowledgeable, nimble, dynamic digital marketing expert who is excited by the chance to dig into a campaign and make it better than ever and even more excited to share that information with others. You are a motivational coach who eagerly shares ideas and knowledge with others. You are a reliable results-oriented high-quality-of-work person who is detail-oriented enough to find the smallest of optimizations, but also a big picture thinker who can effectively communicate your strategies and insights to others.

The Senior Paid Media Strategist is constantly on the hunt for problems to be solved. They don't rest after increasing bids or changing the ad copy, they want to understand it's impact on revenue and how it can be scaled. The Senior Paid Media Strategist bases decisions on detailed data analysis, not just the number on the screen. They know that the job isn't done after the first click and are constantly looking for ways to improve the overall conversion process.

• Be the primary paid media operator for assigned accounts personally creating, launching, and managing campaigns across Google Ads, Microsoft Ads, Facebook / Instagram Ads, and other emerging platforms.
• Own the full campaign lifecycle, from strategy and keyword research to ad creation, audience targeting, budget pacing, and performance optimization.
• Act as the subject matter expert ensuring campaigns align with business goals at both the corporate and franchise levels, while maintaining consistent brand execution.
• Analyze and act on data daily, uncovering trends, identifying optimization opportunities, and adjusting campaigns in real time to maximize ROI.
• Design and run testing frameworks (creative, audience, bidding, landing page) to continuously improve conversion efficiency and cost per lead.
• Collaborate with internal stakeholders and franchise owners, translating performance metrics into clear insights and actionable next steps.
• Stay hands-on and curious, keeping up with platform updates, algorithm changes, and competitive shifts to proactively evolve campaign strategy.
• Strategy & Planning :
  Build channel mix, geo / tiering, and budget plans; forecast leads / revenue and set location-level targets.
• Campaign Management :
  Full-funnel setup and optimization (Search, PMax, Video, Paid Social); audience and creative testing.
• Performance Analytics : ROAS / CPA modeling, cohort analysis, and pacing dashboards (Looker Studio / GA4 / Excel).
• Attribution & Tracking : GTM / GAds / GA4 event design, offline conversion imports, call tracking (e.g., Call Rail), UTM governance, QA.
• Multi-Location Scale :
  Standardize account structure, negative lists, sitelinks / assets, and naming then deploy systemwide.
• Experimentation :
  Hypothesis ? test design ? readouts; maintain a rolling A / B pipeline across copy, bids, audiences, and LPs.
• Stakeholder Comms :
  Clear narratives and recommendations for execs and franchisees; enable local owners with playbooks and office hours.
• Vendor / Tech Stack :
  Evaluate / lead partners and select tools that improve speed, accuracy, or margin.

This is a true executional role, not just a coordinator or manager position. The Senior Paid Media Strategist will spend time directly inside ad platforms each day, driving campaign performance through both strategic planning and hands‑on optimization. The ideal candidate brings equal parts analytical rigor, creative testing mindset, and click‑by‑click executional excellence to ensure CHHJ remains a leader in local and national digital advertising.

• 7+ years in paid media with hands‑on management across Google / Microsoft / Meta; multi‑location / franchise or digital agency background strongly preferred. Team lead / division lead experience a plus.
• Proven ownership of $500k+ annual budgets and multi‑market pacing.
• Strong marketing data + Looker Studio skills; proficient Excel background.
• Tracking fluency : GTM, conversion action best practices + troubleshooting, offline conversions, call tracking strongly preferred.
• Comfortable…