Social Media Manager; CENTCOM Public Affairs Directorate

Opportunity:
Social Media Manager

Bottom Line Up Front:
Hoplite Group is seeking Social Media Manager to support contracted services for the U.S. Central Command (CENTCOM) Public Affairs Directorate (CCPA). The Social Media Manager will be responsible for overseeing the planning, creation, and management of CCPA's English and foreign language social media platforms.

The primary place of performance is at HQ CENTCOM, Mac Dill AFB. Other anticipated work may include TBD locations within the Continental United States (CONUS) or at locations within the CENTCOM Area of Responsibility.

Full-time

Anticipate Spring-Summer 2026 start date.

Execute the following job responsibilities in support of the CENTCOM Public Affairs Directorate:

• Platform Management:
  • Oversee and manage the planning and execution of CCPA’s English and foreign language social media platforms, ensuring all activities align with strategic communication goals.
  • Supervise Regional Media Analysts in the creation and coordination of region-specific social media plans, ensuring the content resonates with diverse audiences.
• Content and Crisis Communication:
  • Develop, synchronize, and publish frequent social media posts, with a focus on maintaining consistent messaging, particularly during crisis events or when directed by senior CENTCOM leadership.
  • Work closely with leadership to ensure the timely dissemination of critical messages during high-impact events or periods of heightened operational tempo.
• Analytics & Reporting:
  • Analyze performance data from social media platforms, focusing on metrics like viewership, followership, and region-specific trends, to inform and refine future communication strategies.
  • Prepare monthly reports that include detailed insights, best practices, and recommendations based on CENTCOM-related digital media usage.
  • Use analytics tools (e.g., Google Analytics) to track performance and provide actionable insights to CCPA leadership.
• Security Compliance:
  • Ensure security compliance across CCPA’s social media platforms, aligning with CENTCOM and DOD security policies to safeguard digital communication.
  • Regularly review platform access protocols, account security, and best practices to minimize risks and ensure compliance with established security requirements.
• Digital Communication Strategy Creation: The Social Media Manager will develop and implement a comprehensive digital communication strategy that aligns with USCENTCOM’s strategic objectives, ensuring effective engagement across English and foreign language social media platforms. This strategy will establish a structured approach to content planning, platform selection, audience targeting, and engagement optimization.

• Security Requirements: Must have a minimum SECRET clearance prior to Contract award.
• At least 3 years of experience in a related social media management role, with a bachelor’s degree (or equivalent) in communications, marketing, or a related field.
• Content Creation:
  Proven ability to create engaging content for social media platforms, ensuring that posts are dynamic, informative, and align with CENTCOM’s communication objectives.
• SEO Knowledge: A strong understanding of Search Engine Optimization (SEO) and the ability to apply these principles to enhance the visibility of content across digital platforms.
• Analytics
  
  Skills:
  
  Proficiency in using analytics tools (e.g., Google Analytics, social media dashboards) to track social media performance, generate reports, and make data-driven recommendations.