Digital Marketing Specialist

Overview

WGI is looking for a Digital Marketing Specialist to work with our Creative Services team in Tampa, Florida
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WGI’s Digital Marketing Coordinator will provide support to the Digital Marketing team with a variety of tasks that include coordinating with other marketing personnel and team members in other departments to develop and maintain a content calendar for social postings, developing copy and content for blog posts and social posts, determining optimal posting schedule, and tracking of key performance indicators to optimize content using the platform Hub Spot.

At WGI, you will find talented, passionate associates providing exceptional service in collaborative, team-driven environments, all while having fun and enjoying the work they do. We work to stay ahead of the curve by investing in the latest tools and technology. As one of the nation’s top consulting firms, we consistently strive to promote efficiency, cultivate a culture our associates can proudly embrace, and empower our associates to advance their career growth at WGI, and beyond.

WGI is always looking for remarkable individuals to join our team and help us grow in our vision. If you think you are an innovative, self-motivated team-player, and want to shape your community, join our WGI team today!

WGI offers a complete Benefits package including:
Medical, Dental, Vision, LTD & STD, Life Insurance, 401k with match, PTO, Holidays, HSA with company contribution, Pet insurance, and Employee assistance program.

Digital Content and Campaign Execution

• Drive development of engaging digital content including written, visual, and video assets for social media, email, web, and digital advertising.
• Develop and schedule social media content, ensuring alignment with brand voice and strategic goals.
• Support digital advertising campaigns, including basic setup, audience segmentation, and performance tracking.

Strategy Support & Analytics

• Assist in executing digital marketing strategies and campaigns across owned and paid channels.
• Monitor, analyze, and report on campaign and website performance using digital analytics tools; recommend optimizations based on data insights.
• Conduct research on competitors, emerging trends, and audience behavior to inform digital strategy.

Content & Digital Asset Management

• Support scheduling and coordination of the WGI Unleashed Podcast and all related digital assets.
• Manage digital assets and maintain organized content libraries.
• Assist with quality control and copy editing for blogs, social media, and other digital content.

Collaboration & Initiatives

• Serve as a point of contact for recruiting support including digital recruiting collateral and campaigns.
• Coordinate with internal subject matter experts and content managers to gather and publish content.
• Support internal and external digital communications and initiatives as needed.

Web & Platform Support

• Assist with website updates and content management in CMS platforms.
• Support webinar and virtual event promotion, scheduling, and follow-up.
• Handle inbound digital communications (e.g., chatbot, contact forms) as needed.

Special Projects & Events

• Support coordination of conferences, trade shows, special events, and promotional materials.
• Act as a liaison for culture and community involvement, helping to coordinate internal team-building and service events.

Education and Experience

• Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience.
• 1-3+ years of experience in digital marketing or related communications field preferred.

Skills and Competencies

• Strong written and verbal communication skills.
• Proven ability to create and publish digital content.
• Familiarity with digital analytics and performance reporting.
• Experience with social media platforms, email marketing tools, and basic SEO principles.
• Knowledge of tools such as Hub Spot, Google Analytics, or similar digital platforms is a plus.
• Experience with Adobe Creative Suite (InDesign, Photoshop) is beneficial but not required.
• Excellent organization and time management with the ability to manage multiple projects.

Personal Attributes

• Detail oriented with a proactive…