Manager of Digital Experience and Analytics

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Position Details The Manager of Digital Experience and Analytics leads the University’s public-facing digital experience through web governance, analytics, user experience, accessibility, and continuous improvement initiatives. The role translates strategic priorities into measurable digital solutions that enhance website performance, audience engagement, and institutional goals.

Key Responsibilities Digital Experience Strategy and Roadmap Lead day-to-day management and continuous improvement of UTampa's public-facing websites and digital properties.

Translate strategic priorities into digital roadmaps, implementation plans, and website enhancement recommendations.

Evaluate and prioritize digital initiatives based on audience needs, performance data, institutional goals, and available resources.

Recommend website, navigation, and user experience improvements to support engagement and organizational objectives.

Escalate major strategic, governance, or resource decisions to the Director of Content Strategy.

Analytics, Measurement and Reporting Lead website analytics, reporting, and performance measurement activities.

Develop and maintain KPIs, dashboards, reporting frameworks, and performance reviews.

Analyze audience behavior and digital performance data to identify trends, opportunities, and improvement areas.

Provide recommendations to improve website effectiveness, content performance, user experience, accessibility, and search visibility.

Promote data-informed decision-making across Marketing and Communications.

User Experience, Audience Research and Information Architecture Lead recommendations for website usability, information architecture, navigation, and audience pathways.

Utilize analytics, audience research, and usability findings to improve digital experiences.

Evaluate website initiatives for usability, accessibility, discoverability, and conversion effectiveness.

Apply user-centered design principles to improve website structure and functionality.

Partner with content and technical stakeholders to enhance audience experience and content organization.

Search, Discoverability and Content Performance Lead search optimization and discoverability efforts for priority digital content and webpages.

Analyze search data and performance trends to identify content and website improvement opportunities.

Recommend search priorities and optimization strategies aligned with institutional goals.

Partner with content stakeholders to improve search visibility, content structure, and audience engagement.

Monitor and report on organic search performance and recommend continuous improvements.

Accessibility Strategy and Web Quality Lead accessibility initiatives for assigned digital properties and support compliance with University accessibility standards.

Supervise accessibility assessment, remediation, quality assurance, and continuous improvement activities.

Establish accessibility priorities and recommend solutions based on audience impact, institutional risk, and available resources.

Collaborate with campus partners and vendors to address accessibility concerns and support compliance efforts.

Monitor accessibility standards and recommend improvements to University web practices.

Web Governance and Continuous Improvement Develop and maintain web governance standards, workflows, policies, and quality controls.

Establish and communicate best practices for accessibility, usability, search, and digital content quality.

Identify process improvement opportunities that enhance consistency, efficiency, and user experience.

Provide guidance and consultation to campus partners regarding web standards and digital best practices.

Evaluate and improve governance processes, documentation, and support services.

Adobe Experience Manager and Web Production Oversee website production standards and publishing practices within Adobe Experience Manager (AEM).Maintain hands-on proficiency in AEM and provide support for website maintenance, priority projects, and urgent publishing needs.

Review website components and page structures for accessibility, usability, and content quality.

Partner with Information Technology and Security on platform functionality, enhancements, and technical support.

Ensure continuity of critical web publishing functions through…